Lisa Crawford Jones

Content Manager - Naturally Good Expo

Lisa Crawford Jones is an award-winning journalist, marketer and Content Manager to the Naturally Good Expo.

Lisa has broad strategic communications experience gained during 20+ years working both agency and client side across B2B and B2C markets.

Lisa’s health experience spans leading and working on some of Australia’s most successful above- and below-the-line public health advertising campaigns; to health marketing agency General Manager; and later Brand & Marketing Manager of one of Australia’s largest health product distributors, where she helped launch iconic health brands such as Clif Bar & Company to the Australian market.

This broad experience gives her a unique insight and understanding of population and consumer health drivers, trends, segments and barriers; functional ingredients; the Australian retail environment and marketplace implications in the supply and consumer demand for natural, organic, healthy, better-for-you and free-from products.

 

LinkedIn: https://www.linkedin.com/in/lisacrawfordjones/

Sessions

Sunday, 4 June - 11:00am Fireside chat: From zero to $20m in 5 years: The Nourished Life story