The must attend event for healthy brands!

The Naturally Good Business Summit is a growth strategy event that aims to push your business to the next level. It’s a one-day forum that fuels strategic thinking, business development and industry connections.

Spend the day together with healthy products and specialty food and beverage entrepreneurs, brand owners, manufacturers and distributors exchanging ideas, collaborating and making new connections.

Access hard-to-get information, intel and trends and tap into the expertise of industry veterans, successful brand owners and specialist marketing practitioners. This is where you’ll meet the people who can help you grow and profit.

COME WITH CHALLENGES. LEAVE WITH ANSWERS.
An action packed day of focused and actionable sessions on product, channel, sales, marketing, finance, export and industry insights.


SUMMIT PRICING
All Summit Passes include: Access to the Business Summit on Friday 2nd June including refreshments and lunch, Fast Track Entry into the expo, access to 30+ Seminars on expo floor 4-5 June (valued at $195) plus access to the VIP Lounge with refreshments during the expo.

$295 | Naturally Good Expo Exhibitors
$595 | Standard (from April 16, 2017)

Who Attends ?

  • Brand owners
  • Marketers
  • Manufacturers
  • Importers
  • Entrepreneurs
  • Food
  • Beverage
  • Ingredients
  • Vitamins
  • Supplements
  • Cosmetics
  • Skincare
  • Personal care
  • Cleaning/home
  • Lifestyle

Speakers

  • Ann Cattelan Ann Cattelan

    Ann Cattelan

    Marketing Manager

    Go Vita Distributors

    Ann Cattelan
    Ann Cattelan

    Ann Cattelan

    Marketing Manager

    Go Vita Distributors

    Ann Cattelan is a complementary healthcare specialist with broad experience spanning 32 years.

    She’s worked with Go Vita Distributors for 16 years and currently heads up marketing; supplier liaison; product ranging; and new product development, launch and maintenance of own brands including Nutrivital, Organic Road and Natural Road. She’s also the publisher and editor of Go magazine.

    With a Science Degree in Biochemistry and Histology, and post graduate qualifications in Nutritional and Environmental Medicine, Marketing and Public Relations, Ann has worked in both marketing and technical capacities with a number of natural health brands, including Vitaplex, Blackmores and Efamol Australasia, which she established and ran as a branch office to the UK in 1996 for five years.

    Her roles have included communications and marketing, training and professional education, copywriting for trade, consumer and health professionals, new product development, regulatory affairs and strategic planning. She was instrumental in establishing the Journal of Complementary Medicine and Natural Health & Beauty Magazine.

    Ann has contributed to various industry committees including NFA, ACRN and CHC and was an interim board member when the NFA and ACRN amalgamated to form the CHC. She is also a former Board Member of the CMBDN (Complementary Medicines Business Development Network) formed to help bridge the gap between complementary medicines and medical industries. She was also part of the industry crisis management team at the time of the Pan recall in 2003.

    Ann was awarded ‘Outstanding Young Achiever of the Year’ for the Australian Complementary Healthcare Industry 1995 by the then industry association the NFA.
    And in 2010 was awarded complementary medicine’s most prestigious accolade, the Lady Cilento Award for outstanding contributions to the industry.

  • Lisa Mabe Lisa Mabe

    Lisa Mabe

    CEO & Founder

    Green Purse PR

    Lisa Mabe
    Lisa Mabe

    Lisa Mabe

    CEO & Founder

    Green Purse PR

    Lisa is CEO of Green Purse PR, a boutique research and public relations consultancy based Washington, DC. Lisa is an award-winning public relations expert with recognized expertise in social communications and marketing to women. Lisa has over 12 years experience working with leading companies like KeHE Distributors, Saffron Road, OBE Organic, Changing Habits, and Edible Arrangements.

    Lisa was previously based in Sydney, and is often in the region servicing clients throughout Australia. When not driving client initiatives, Lisa enjoys spending time with her husband and two young children, discovering new healthy products, horseback riding, and adding stamps to her passport.

  • Bob Burke Bob Burke

    Bob Burke

    Principal and Founder

    Natural Products Consulting

    Bob Burke
    Bob Burke

    Bob Burke

    Principal and Founder

    Natural Products Consulting

    Bob Burke is a globally renowned health and specialty products expert and a sought after speaker at Expo West and East, The Specialty Food Association’s Winter and Summer Fancy Food Shows in the US and is an advisor to leading natural, organic and specialty food manufacturers and retailers worldwide. Since 1998 he has assisted bringing natural, organic and specialty products to market across most classes of trade. He serves on advisory boards of many top USA natural product companies.

    Bob was named one of the “Top 25 Business Builders of the Natural Products Industry for the last 25 years” by Natural Foods Merchandiser Magazine. He is the co-author of the Natural Products Field Manual, 7th Edition and The Sales Manager’s Handbook.

  • Rosie Beattie-Soper Rosie Beattie-Soper

    Rosie Beattie-Soper

    Category Manager, Confectionery, Salty Snacks & Health

    Coles Express

    Rosie Beattie-Soper
    Rosie Beattie-Soper

    Rosie Beattie-Soper

    Category Manager, Confectionery, Salty Snacks & Health

    Coles Express

    Rosie is the category manager for Confectionery, Salty Snacks and Health Foods at Coles Express. She’s been with Coles Express for over a year after relocating to Melbourne from Sydney. Previous to Coles, Rosie worked in several buying roles in industries including FMCG, technology and beauty. Most recently Rosie has been championing innovation within the snacking space at Coles Express, working on new products and ideas to bring to the convenience market.

  • Tim Sperry Tim Sperry

    Tim Sperry

    President & Owner

    The Tim Sperry Group

    Tim Sperry
    Tim Sperry

    Tim Sperry

    President & Owner

    The Tim Sperry Group

    Tim Sperry brings 25 years of retail experience to his consulting to natural, organic and specialty companies. The bulk of that experience was in Purchasing Management at Whole Foods Market, during its rapid growth from 10 stores to over 250.

    Since 2006, Tim has been consulting for the Tim Sperry Group working on go to market strategies for small, medium and large companies. His long career in retail gives him insights into retail strategies and execution, especially relevant in these days of tectonic shifts in the retail landscape. He is an expert in nonGMO navigation in the USA and sits on Boards and Advisory Boards of many of the US’s top healthy product companies.

  • Troy Douglas Troy Douglas

    Troy Douglas

    CEO and Founder

    Nexba

    Troy Douglas
    Troy Douglas

    Troy Douglas

    CEO and Founder

    Nexba

    Troy is Nexba’s Co-founder and Global CEO, a young guy who realised early on he wanted to do something different with his life. Completing a Bachelor of Communications and Bachelor of Law at Sydney’s University of Technology (UTS), Troy followed his interest in strategic brand management way beyond the classroom, compelled to offer Australians healthier lifestyle choices.

    His experience as a marketing executive and paralegal has put him in good sted to start Nexba®, where he oversees brand and sales direction.

    Nexba® is now the fastest growing beverage company in petrol and convenience stores, sold in over 3,000 outlets nationally. In 2017 Nexba was awarded the prestigious Product Of The Year Award in the beverages category.

  • Shayne Mele Shayne Mele

    Shayne Mele

    Merchandise Manager (ANZ)

    VIP.com

    Shayne Mele
    Shayne Mele

    Shayne Mele

    Merchandise Manager (ANZ)

    VIP.com

    Shayne Mele is the Buying Manager for VIP.com, one of China’s leading B2C online retailers. He has gained unparalleled insight and experience into the China retail trading environment and the requirements to maximize brand success. VIP.com launched in 2008 with a growing customer base and brand partners and by 2012 listed on the New York Stock Exchange (VIPS). The site has over 300 million registered members, over 25 million daily unique visitors and revenue in excess of $6.2 Billion USD. In his current role he manages all brand and business development for Australia and New Zealand in the companies Sydney office.

  • Sharyn Smith Sharyn Smith

    Sharyn Smith

    CEO/Founder

    Social Soup

    Sharyn Smith
    Sharyn Smith

    Sharyn Smith

    CEO/Founder

    Social Soup

    Sharyn Smith is CEO of Social Soup the leading influencer marketing platform across Australia and NZ. Sharyn is passionate about helping leading brands succeed in a consumer-led marketing environment by connecting them to Social Soup’s 170,000-strong community of influential consumers. Social Soup believes creating meaningful partnerships between influencers and brands produces the most impactful positive influence. Sharyn has also led the charge for measurement in influencer marketing and recently partnered with Quantium to provide the most advanced measurement, system. She has produced award winning campaigns for brands such as PayPal, Coca-Cola, Unilever, CUB, Dyson, Woolworths, Nestle, L’Oréal and P&G.  Sharyn is an experienced lecturer, public speaker and authority on Influence, Social Media, Word of Mouth and Advocacy. Her company Social Soup is a BRW Fast Starter and winner of the Telstra Business Awards People’s Choice.

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  • Ryan Austin Ryan Austin

    Ryan Austin

    Buyer, Premium Food & Drink

    Lux Group - The Gourmet

    Ryan Austin
    Ryan Austin

    Ryan Austin

    Buyer, Premium Food & Drink

    Lux Group - The Gourmet

    Ryan spent 14 years working in high end hospitality environments, 7 of which as an owner operator of 2 of his own restaurants. Utilising his passion and deep understanding for food and the consumer markets, he transitioned to marketing for some of the top restaurant groups in Australia bringing additional revenue streams to their regular trade. In 2015 he took over as Category manager of The Gourmet to not only increase their offering but raise the level of quality of the products that was being taken to their market. Ryan’s philosophy on food is one of simplicity that focuses on a story and sense of quality so often lost in todays saturated market.

  • Jacqueline Perrott, Jacqueline Perrott,

    Jacqueline Perrott,

    Buying Advisor / Naturopath

    Ritchies IGA

    Jacqueline Perrott,
    Jacqueline Perrott,

    Jacqueline Perrott,

    Buying Advisor / Naturopath

    Ritchies IGA

    Jacquie is a Melbourne based Naturopath with 17 years experience in Natural Medicine. In recent years Jacquie has moved into the food industry as Health & Nutrition Consultant to Australia's largest Independent Grocer, Ritchies IGA.  A wife and mother of 4 children aged between 11 & 26 years, Jacquie is passionate about Whole, Natural, Organic & Quality Health Foods. Accessibility is essential in giving consumers this choice which Jacquie believes is key to our health & wellbeing.  Our bodies have the capacity to heal, regenerate and work optimally, given the correct nutrition & the right internal environment. Food is Medicine.

  • Brock Hatton Brock Hatton

    Brock Hatton

    Founder

    This Natural Life

    Brock Hatton
    Brock Hatton

    Brock Hatton

    Founder

    This Natural Life

    Brock Hatton is the founder of This Natural Life, a boutique natural health food distribution business as well as managing director Chief Nutrition. He has been working in the Health & Wellness space since 2007 and has unique insight into the brand / distribution relationship having worked on both sides of the equation. As well as being a member of successful startup brands like Chief Bars and Nuzest he has also helped launch products and services in the Health & Wellness industry through his consultancy company BrockHatton.com.

  • Mat Stillone Mat Stillone

    Mat Stillone

    CEO and Founder

    Protein Supplies Australia

    Mat Stillone
    Mat Stillone

    Mat Stillone

    CEO and Founder

    Protein Supplies Australia

    Mathew Stillone is the founder and CEO of Protein Supplies Australia. It was six years ago he sank his last $5000 into developing clean, nutritional and affordable pre- and post- workout products from his home garage. From bootstrapped beginnings, PSA now turns over $6 million annually, is stocked in more than 2000 retailers nationally, and contract manufactures for many other well-known protein brands from its purpose-built facility in Brisbane. And with plans to diversify into gluten free flour mixes, nut butters, protein bars and spice and tea mixes, PSA’s growth is expected to go from strength to strength. Awarded Young Entrepreneur of the Year in 2015 and 2016 and a finalist in both the Telstra and Optus business awards, Mathew is a passionate advocate of supporting small Australian businesses in the health food industry.

  • Najib Lawand Najib Lawand

    Najib Lawand

    Director

    Export Connect

    Najib Lawand
    Najib Lawand

    Najib Lawand

    Director

    Export Connect

    With a successful, 20-year career history leading food export businesses and Agrifood industry development teams, in both the private and public sectors in Australia, Najib Lawand is well positioned to identify and share new revenue opportunities for manufacturers entering foreign markets. He is known for his capabilities in opening new markets and attracting investment, and has worked across the Middle Eastern, South East Asian and North Asian markets in this capacity.

    Since 2010, Najib has worked in NSW Trade and Investment and Food Innovation Australia Ltd, strategically advising businesses and government on factors that lead to growth in the Agrifood sector.

  • Charlotte Petris Charlotte Petris

    Charlotte Petris

    Founder, CEO

    Timelio

    Charlotte Petris
    Charlotte Petris

    Charlotte Petris

    Founder, CEO

    Timelio

    Charlotte founded Timelio after experiencing first-hand how difficult it was for businesses to raise finance. A Chartered Accountant and corporate financier with 20 years of experience advising and helping businesses access capital, she understands the constraints many people face trying to grow a business without access to finance. Having lived and worked in NZ, UK, Singapore and Australia, working in some of the world’s largest banks, she sees Timelio as an opportunity to “do it different” in the world of finance.

    Charlotte has previously worked as an accountant and corporate finance adviser at KPMG, RBS, Credit Suisse, Commerzbank and as the Commercial Director at Bauer Media.

    Charlotte is actively involved in shaping Australia’s FinTech industry. She is Vice President of FinTech Australia and a member of the Australian Federal Government’s FinTech Advisory Group. She is a 2015 alumna of the US founded Springboard Enterprises Program for female entrepreneurs building high growth technology companies.

  • Scott Kilmartin Scott Kilmartin

    Scott Kilmartin

    Ecommerce Whisperer and Co-founder

    Online Store Guys

    Scott Kilmartin
    Scott Kilmartin

    Scott Kilmartin

    Ecommerce Whisperer and Co-founder

    Online Store Guys

    Has started four businesses from personal training, design, ecommerce and now ice cream. He was an early adopter of social media back in the mid 2000s and successfully used Twitter to grow his award winning upcycled accessory design brand, haul. He was part of the Beers Blokes Business link: http://beersblokesbusiness.com/pricing/) podcast that for 3 years was the No.1 business marketing podcast in iTunes in Australia

    Post haul, Scott was Co-founder and Strategy Director for e-commerce agency, the Online Store Guys. Building e-commerce sites for brands in the 2-15 million dollar range in online sales including streatwear brand Zanerobe. As an adjunct he started an event series Online Offline (link: http://onlineoffline.co/frank-body- brand.html) where he interviewed brands from Bellroy, Frank, Costumes.com.au, KeepCup & Adore Beauty.

    His side play Short Batch Ice Cream (http://www.shortbatch.co/) has grown from one to four ice cream carts and in 2016 he restored a vintage ice cream truck named Grace, growing (link:http://smallbusinessbigmarketing.com/when-a- personal-obsession- becomes-your- next-big- business-idea) a community of engaged followers on Instagram (https://instagram.com/vintageicecreamtruck/) and successfully crowdfunded (https://www.indiegogo.com/projects/grace-the- vintage-ice- cream-truck- food-design) the final stage of the project.

  • Mathew Slavica Mathew Slavica

    Mathew Slavica

    Founder

    Digital Stand

    Mathew Slavica
    Mathew Slavica

    Mathew Slavica

    Founder

    Digital Stand

    Mathew Slavica is the Founder of Digital Stand, a pure play social media agency. He has over 25 years experience in sales and marketing in Australia, US, UK and APAC in both B2C and B2B. His articles on social media strategy and execution have been featured globally by Social Media Week New York, and LinkedIn. He also authored the feature article for Woolworths TEDx sponsorship.  He has led Digital Stand to work with some of Australia’s best-known brands. The list includes, but is not limited to RSL, Accor Hotels, Forrester, and COBA (the mutual banking sector).

    Mathew's consistent focus is on how new media and innovation can accelerate brand and business growth.

  • Catherine Langman Catherine Langman

    Catherine Langman

    CEO

    Productpreneur Marketing

    Catherine Langman
    Catherine Langman

    Catherine Langman

    CEO

    Productpreneur Marketing

    Catherine Langman is the Founder and CEO of Productpreneur Marketing. Her passion is to help entrepreneurs with innovative, niche products to plan for growth, to get their products in the hands of more people, and to become a household brand (whilst stressing less, working smarter and enjoying yourself as much as possible!) An award-winning business owner herself, Catherine has extensive professional experience in product development, brand communications, digital design and online marketing for product-based businesses.

  • Melissa Makris, Melissa Makris,

    Melissa Makris,

    FMCG compliance expert

    Merieux Nutrisciences

    Melissa Makris,
    Melissa Makris,

    Melissa Makris,

    FMCG compliance expert

    Merieux Nutrisciences

    Melissa Makris has a career in the food industry spanning over 20 years, and specifically in FMCG for 17 years.  Her qualifications are in the field of Nutrition, however she has complemented this with strong FMCG marketing experience, spanning both smaller scale and Blue Chip companies.  Her most important focus has been in the area of food label compliance, where she consults with local and overseas retailers and manufacturers to ensure compliance to the Food Standards Code, Australian Consumer Law and other relevant governing bodies.

Agenda

  • 9:00am

    Get in her trolley: Global insights for connecting with women shoppers

    Lisa Mabe (USA) | CEO & Founder | Green Purse PR

    Sessions

    Get in her trolley: Global insights for connecting with women shoppers

    Women are the fastest-growing economy in the world, influencing 90 per cent of purchasing decisions and driving the global cultural shift towards cleaner, greener, healthier products for themselves and their families. If companies with healthy products want to succeed in this evolving marketplace, they must win with women.

    But how do you influence purchasing decisions and what makes women choose one product over another? Who are the key segments you should be connecting with to sell healthy products? Lisa Mabe, Founder and CEO of Green Purse PR has shopped with hundreds of women over the world to understand what it takes to get in her trolley every single week.

    This session articulate what women really want with actionable strategies to get your products bought, by exploring:

    • Looking into the shopping trolleys of women
    • The importance of understanding how women shop
    • How retailers and brands can engage women in stores and online

    Speakers

    • Lisa Mabe
      Lisa Mabe

      CEO & Founder, Green Purse PR

  • 9:45am

    E-Commerce insider - Essential marketing and site optimisation strategies

    Scott Killmartin | Director of Strategy | Online Store Guys

    Sessions

    E-Commerce insider - Essential marketing and site optimisation strategies

    E-commerce represents an enormous, untapped opportunity for the natural products sector, with rapidly growing interest from Australian online shoppers. The commoditised software market gives retailers, distributors and manufacturers unprecedented access to the tools enabling e-commerce, but how do you use those tools to build a sustainable business?

    Success in e-commerce relies on a whole lot more than a flashy website and popular product. This session focuses on the key drivers of profitability – supply chain management, customer acquisition, loyalty and retention, logistics and brand-building. Access low-budget, high-return tactics to amplify results and turn start-ups into online superstars. Understand key drivers of profitability and discover practical, easy-to-implement strategies used by top online retailers that are certain to improve your performance.

    You’ll learn:

    • Proven models for building sustainable growth
    • Case studies of e-commerce successes and failures
    • Best practice supply chain insights, loyalty, customer acquisition and brand-building
    • Tips, tools and secrets for gaining a competitive edge and increasing profits

    Speakers

    • Scott Killmartin
      Scott Killmartin

      Director of Strategy , Online Store Guys

  • 10:15am

    Morning tea & networking

    Sessions

    Morning tea & networking

  • 10:45am

    Power buyer panel: What we look for!

    Ann Cattelan Marketing Manager | Go Vita
    Shayne Mele | Buying Manager (ANZ) | VIP.com
    Ryan Austin | Pantry Category Manager | The Gourmet
    Rosie Beattie-Soper | Category Manager | Coles Express
    Jacqueline Perrott | Naturopath, Nutritionist & Herbalist | Ritchies IGA

    Sessions

    Power buyer panel: What we look for!

    Get the Holy Grail on product ranging decisions direct from our elite panel of heavy-weight health buyers as they share insider intel on how to stand out, pitch your product and get on the shelves of major national retailers.

    Natural Products Consulting Principal Bob Burke hosts some the most powerful decisions-makers in the health category.

    You’ll leave this session knowing exactly how to approach major retailers in grocery, health food and specialty food; what it takes to achieve next-level growth with e-commerce in China; key attributes of successful products; how ranging decisions are made; and key actions you can take tomorrow to perfect your pitch to retail.

    Speakers

    • Ann Cattelan
      Ann Cattelan

      Marketing Manager, Go Vita Distributors

    • Shayne Mele
      Shayne Mele

      Buying Manager (ANZ) for China’s $6B USD VIP.com and former Swisse Wellness Account Manager, VIP.com

    • Ryan Austin
      Ryan Austin

      Pantry Category Manager , The Gourmet

    • Rosie Beattie-Soper
      Rosie Beattie-Soper

      Category Manager, Confectionery, Salty Snacks & Health, , Coles Express;

    • Jacqueline Perrott
      Jacqueline Perrott

      Naturopath, Nutritionist & Herbalist, Ritchies IGA

  • 11:15am

    Labelling - How to get your food to market and stay out of hot water

    Melissa Makris | FMCG compliance expert | Merieux Nutrisciences

    Sessions

    Labelling - How to get your food to market and stay out of hot water

    Balancing health claims with the latest labelling rules can devastate your brand if you get it wrong. This session will simplify the complex and help you make the most of the of your food label, while getting it right the first time.

    This presentation will look at both sides of labelling – the basics of compliance and its marketing potential for product promotion. Given the major causes of withdrawals and recalls of retail packaged food includes incorrect labelling and undeclared allergens (and these events frequently cost will over $100,000 and can cost lives in the case of allergens) getting your label right makes good business sense.  Whether you sell direct to the customer or through a large retailer, the same risks apply.

    This presentation will provide you with useful tips on common labelling errors as well as explaining recent changes to Country of Origin labelling and Health Star Ratings.  Mellisa will also discuss ways you can safely promote the positive attributes of your product in a manner that is neither false or misleading.

    Speakers

    • ,

    • Melissa Makris
      Melissa Makris

      FMCG compliance expert, Merieux Nutrisciences

  • 11:45am

    Social media ROI - 2017 best practices

    Mathew Slavica | Founder | Digital Stand

    Sessions

    Social media ROI - 2017 best practices

    Stop wasting time on social media and learn how to get real ROI, real fast! With social media now an essential consumer marketing tool, if you’re not leading your niche and getting results, you’re being left behind. This session provides essential strategies you can measure from day one.  From the latest reach algorithms and management tools, and the latest technologies to the world of frontline engagement strategies, you’ll hear all you need to know for right now to get ahead on social media in the health and wellness industry.

    Learn:

    • How to develop a strategy to achieve ROI
    • Standing out in a crowded health and wellness market
    • How to measure your success

    Speakers

    • Mathew Slavica
      Mathew Slavica

      Founder, Digital Stand

  • 12:15pm

    Lunch & networking

    Sessions

    Lunch & networking

  • 1:30pm

    How to grow and scale a health product business

    Bob Burke (USA) | Principal and Founder | Natural Products Consulting

    Sessions

    How to grow and scale a health product business

    Globally renowned health and specialty products expert Bob Burke shares his extensive experience in what it takes for health brands to achieve velocity growth and scale. Bob is a sought after speaker at Expo West and East, The Specialty Food Association’s Winter and Summer Fancy Food Shows in the US and has been advising leading natural, organic and specialty food manufacturers for almost 30 years. This session is for every business dreaming of greater heights, out of the box strategies, and a plan to succeed.

    Learn:

    • Key questions every business owner should ask to achieve true brand innovation and differentiation in a competitive market
    • How to asses if you’ve got what it takes to really sell off the shelf before attempting to scale by testing key assumptions on variables like optimal price point, where to merchandise, how to promote and demo, and how to tell your story to the trade and consumer
    • The black and white margins every business owner needs to reach
    • The essentials to channel planning for growth, including how to manage selling between smaller and larger stores and across different channels

    Speakers

    • Bob Burke
      Bob Burke

      Principal and Founder, Natural Products Consulting

  • 2:00pm

    Get funded without losing your shirt! Alternative finance for growth

    Troy Douglas | CEO and Founder | Nexba
    Charlotte Petris | CEO | Timelio
    Peter Cain | CEO | Dad's Oats
    Mat Stillone | CEO and Founder | Protein Supplies Australia

    Sessions

    Get funded without losing your shirt! Alternative finance for growth

    Financing business expansion can be tough. What are your options beyond the bank? And how do you secure capital without paying the ultimate price of losing business control?

    Hear real-world stories and the grit behind finding alternative finance from those who’ve walked the same tricky path to business growth. Hosted by preeminent health product business strategist Bob Burke, you’ll learn how to assess your options, navigate knockbacks, enter discussions from a position of power and ultimately, build strong foundations while leaving the banks behind. From private equity and crowdfunding to government grants and bootstrapping, our diverse panel of business owners share the ins and outs of finding alternative finance for different stages of business growth.

    Speakers

    • Troy Douglas
      Troy Douglas

      CEO and Founder, Nexba

    • Charlotte Petris
      Charlotte Petris

      CEO, Timelio

    • Peter Cain
      Peter Cain

      CEO, Dad's Oats

    • Mat Stillone
      Mat Stillone

      CEO and Founder , Protein Supplies Australia

  • 2:30pm

    Distributors - All you need to know

    Brock Hatton | Founder | This Natural Life

    Sessions

    Distributors - All you need to know

    Open new channels, territories and retail doors by understanding how to profitably work with distributors to sell more products. Health product consultant, boutique distributor and product developer Brock Hatton leaves no stone unturned as he looks at different models and pitching, key players, their role and misconceptions in this essential session for every business owner wanting to scale.

    Learn:

    • How to avoid the pittfalls that most new brands make when entering a distribution agreement • Key players in the the Australian distribution landscape
    • Distributor role and misconceptions – what they do, what they don’t do and how to work with them
    • Different distribution models and pros and cons of each
    • How to convince a distributor to take on your product

    Speakers

    • Brock Hatton
      Brock Hatton

      Founder, This Natural Life

  • 3:00pm

    Afternoon tea & networking

    Sessions

    Afternoon tea & networking

  • 3:30pm

    Killer ways to win influencers and influence customers

    Sharyn Smith | CEO | Social Soup

    Sessions

    Killer ways to win influencers and influence customers

    Influencer marketing is one of the hottest topics for healthy brands right now!  Learn how to build a strategy, engage the right influencers, and drive and measure your ROI. You’ll leave this session knowing exactly how to create profitable influencer campaigns.

    Learn:

    • Why engagement matters over likes
    • How to engage passionate influencers with highly engaged followings
    • How to build and prioritise partnerships over payment
    • Different types of compensation – what’s reasonable?
    • Measuring the impact of your influencer programs

    Speakers

    • Sharyn Smith
      Sharyn Smith

      CEO, Social Soup

  • 4:00pm

    Email marketing - from capture to conversion and beyond

    Catherine Langman | CEO | Productpreneur Marketing

    Sessions

    Email marketing - from capture to conversion and beyond

    Email marketing is widely hailed as one of the most effective ways to reach, engage and sell to your audience. It can be inexpensive, easy-to-use and deliver measurable returns. But how do craft emails that get opened and clicked? How often should you send them? And how do you automate to drive sales? Whether you’re an email marketing newbie, or seasoned pro this session will give you actionable insights to up your game for serious business results.

    Learn:

    • Innovative ways to grow your database
    • How to use email to drive sales – either in store or via your own e-commerce site
    • Essential rules of play to minimise unsubscribes
    • How to engage consumers post-sale and why you should

    Speakers

    • Catherine Langman
      Catherine Langman

      CEO, Productpreneur Marketing

  • 4:30pm

    Expert panel: Are you ready for global domination? The where, how and ‘am I ready?’

    Shayne Mele | Buying Manager (ANZ) | VIP.com
    Tim Sperry (USA) | President and Owner | The Tim Sperry Group
    Najib Lawand | Director | Export Connect
    Bob Burke (USA) | Principal and Founder | Natural Products Consulting

    Sessions

    Expert panel: Are you ready for global domination? The where, how and ‘am I ready?’

    Access the world’s top two markets for healthy products, China and the USA, with exclusive intel from Shayne Mele, one of China’s largest e-commerce buyers; former Wholefoods purchasing guru Tim Sperry; and Najib Lawand, the Australian food industry’s preeminent expert in food and beverage export.

    With routes to entry broadening in both America and China, there’s opportunity for Australian brands to capitalise on the country’s clean and green image. But that’s not enough alone to take an Aussie brand from health to wealth. This session will deliver key factors of readiness to export; different ways to enter each market and costs involved; essential regulations; and the cold hard facts you need to get it right.

    Speakers

    • Shayne Mele, Buying Manager (ANZ), VIP.com;
      Shayne Mele, Buying Manager (ANZ), VIP.com;

      Buying Manager (ANZ), VIP.com

    • Tim Sperry
      Tim Sperry

      President and Owner, The Tim Sperry Group

    • Bob Burke
      Bob Burke

      Principal and Founder, Natural Products Consulting (facilitator)

    • Najib Lawand
      Najib Lawand

      Director, Export Connect

Sponsors & Partners

ICC Sydney Convention Centre
Darling Harbour, Sydney

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The Naturally Good Business Summit forms a part of the Southern Hemisphere’s largest healthy products tradeshow – Naturally Good Expo. Thousands of buyer converse on Sydney from around the country and overseas to do business, network and celebrate products that are better-for-you.

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