Wot’s Not to Love?
The Wotnot story starts with a nappy. Yes, that’s right, the first environmentally friendly nappy in Australia – Moltex Oko.
Two mothers, Sinead Roberts and Sioned Guard, came together in 2007 with their idea to launch the Moltex nappy so that parents would have a latex and fragrance-free option for their little ones. Since then, they have developed their company into a trustworthy provider of organic baby products and skincare.
Wotnot has developed a cult following of health-conscious mums, environmentalists and indie youngsters. Their supporters were pleading for more products with the same high standard and all-natural ingredients and the pair was more than willing to comply. Their range has now expanded to include sunscreen, tanning lotion, make-up brushes and wipes.
Wotnot creates their products with the core values of sustainability and kindness. The pair behind the brand wants to protect and nurture both one another and the planet, which includes not testing on animals. To this end, they ensure that their products are of premium quality and do not compromise your skin or the environment. The most recent additions to the Mums’ collection have been their SPF30 anti-aging facial sunscreen and primer and their very own self-tan lotion and application mitt.
Not only do individuals worldwide love Wotnot’s eco-friendly, biodegradable and organic products, they have also taken home multiple awards. Recently their baby wipes, baby balm, and sunscreen were all winners at the My Child Excellence Awards and Nature & Health Awards.
Sinead and Sioned have jumped on the popularity of ‘ going green’ and have embraced the ‘reduce, reuse, recycle’ lifestyle. At Wotnot, the office is extremely waste conscious and will reuse supplies before throwing them out or recycling them. They have been actively up-cycling through donating old supplies, like empty tape rolls, to local childcare centres and playgroups to be used for craft. Wotnot also purchases items created from recycled products to minimise their impact on the environment.
Charities are also an important factor in the Wotnot story. The company offsets all their carbon emissions each year by donating to Carbon Neutral, an organisation that plants new trees in areas of deforestation. Not only this, Wotnot supports Women’s Community Shelters Australia and Bear Cottage. A percentage of their sales for women’s and baby products go towards these groups.
So make sure you go get yourself some quality products that are 100% wot’s good and 0% wot’s not.