Meet UK’s fastest growing plant-based chocolate*

Apr 15, 2023

LoveRaw® makes mainstream plant-based chocolate, combining better-for-you snacking and impulse confectionery. Globally appraised and multi-award-winning for resembling genuine chocolate taste, LoveRaw has strong brand loyalty and is fast growing in Australia.

A LoveRaw® product is sold every 10 seconds.

LoveRaw® makes mainstream plant-based chocolate of high quality and uncompromising taste. As consumers’ conscious concerns climb, the high-performing brand has a desirable position in an evolving and lucrative retail landscape.

Unique Health Products is excited to distribute LoveRaw® and grow the brand’s Australian presence nationwide.

Grand View Research projects a significant 14.8% CAGR for the global vegan confectionery market, from AUD 801.35 million in 2021 to AUD 2,116.21 in 2028, with demand driven by personal and environmental welfare awareness.*

Clean claims influence sales: customers want better-for-you products that taste good.

Founders Rimi and Manav were determined to make legendary plant-based chocolate that tastes like un-vegan chocolate. Built on a budget from a single food processor in 2013, they have since sold millions of products, rejected offers on Dragons Den and maintained an honest, no-nonsense ethos.

LoveRaw® dominates the UK market today, in 8,500+ retailers with a 66% YOY growing market share*, multi-award-winning products, global recognition in 20+ countries, strong brand loyalty and promising growth in Australia.

Tastefully alleviating the stigma of plant-based chocolate, Cre&m® Wafer Bars and M:lk® Choc Nutty Choc Balls are proudly palm oil and preservative-free and indistinguishable from traditional, non-vegan alternatives.

LoveRaw has achieved B Corp certification thanks to its founders’ commitment to doing business responsibly. LoveRaw only works with ethical suppliers and champions high welfare practices across the cocoa value chain.

Cre&m® Wafer Bars

With iconic taste, texture and crunch, the plant-based wafers are a sharable treat featuring a flavour for every chocolate palate; M:lk® Choc, White Choc, Salted Caramel and Caramelised Biscuit. The crispy outer shell is complemented with smooth cre&m filling and coated in the brand’s signature plant-based chocolate.

Nutty Choc Balls

LoveRaw® M:lk® Choc Nutty Choc Balls are unapologetically indulgent; crunchy hazelnut coated in vegan hazelnut cream, crisp wafer shell, and the iconic m:lk choc topped with hazelnut pieces. Each pack contains no nasties and two delicately wrapped balls.

Unique Health Products

Unique Health Products is Australia’s trusted wholesale distributor of natural products. Sample LoveRaw at Naturally Good from 10 am to 5 pm on 5 June at Unique’s stand E30. Order LoveRaw® and 4,500+ products from 250+ international and Australian brands online anytime at


Amanda Bertucci
Marketing & Communications Executive
Unique Health Products
1800 787 904
Sources: *LoveRaw® accounts for 49% of the overall category growth. IRI MarketPlace. 52we 17.04.22. UK data; Grand View Research forecast 2021-2028.


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