30-31 May 2021

Meet the Buyer

In collaboration with Woolworths Supermarkets and Food Innovation Australia Limited (FIAL), an exclusive ‘Meet the Buyer’ event will take place at Naturally Good on Monday 31 May at the ICC Sydney.

This is the opportunity for Naturally Good exhibitors who showcase natural, organic and healthy food and drink products, as well as vitamins and supplements to meet one-on-one with the buying team from Woolworths.

Exhibitors will need to submit their expression of interest to the event, and the details will be passed onto the Woolworths buying team. The buyers will then select the exhibitors they wish to meet with during the one-on-one sessions.

Naturally Good exhibitors are invited to submit their interest in meeting with a Woolworths member, complete this Expression of Interest form to be considered.


The first round of submissions are open exclusively to Naturally Good exhibitors only, so make sure you submit your interest by Tuesday 27 April 2021. You will be notified by email if you are successful along with your appointment time before the event.

Please note that submitting does not guarantee an appointment, as the final decision is made by the Woolworths team.

Health & Wellness Information Session with Woolworths

You are also invited to attend an industry briefing on the Woolworths health food strategy and opportunities – to be held at the Naturally Good at the ICC Sydney on Monday 31 May 2021 prior to the show opening.

Participants will have an opportunity to network with Woolworths and FoodCo managers, developers and technologists and hear about the direction of the Health & Wellness industry from Australia’s leading retailer.

This Health & Wellness event is exclusive to Naturally Good and will be one you do not want to miss.

Monday 31 May 2021

Time Details
7.45am – 8.15am Guest arrival and registration
Overview of Woolworths / FoodCo Brand and Macro
8.15am – 8.25am Welcome and introduction to the Woolworths team and the top line direction moving forward
8.25am – 9.00am Big picture overview of Woolworths Health & Wellness direction. Cover Health & Wellness strategy and Macro wholefoods company and opportunities for suppliers moving forward
Woolworths Global Food Inspiration and Trends
9.00am – 9.30am Taking the complexity out of supplying to Woolworths / FoodCo
What are the top five Health & Wellness trends that are key for Woolworths? What types of products are Woolworths looking for, to cater to these trends and opportunities
Operations and Marketing – selection and sourcing requirements
9:30am – 9:40am FIAL platforms and sector grants
9:40am – 10:00am Q&A – Open forum
10:30am – 12:30pm Meet the Buyer appointments for successful exhibitors
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