2-3 Jun 2019
ICC SYDNEY, DARLING HARBOUR

Organic and Health-Focused Consumers More Likely to Shop Online

Feb 5, 2019 Global News

Organic and health-focused consumers in Germany are far more likely to shop online for food products than the general consumer, suggests a recent survey by Gesellschaft für integrated Kommunikationsforschung (GIK). 

According to the study, just 3% of respondents currently buy their food regularly online, with a whopping two-thirds (63%) saying they do not even consider digital alternatives to the supermarket. Traditional supermarkets and discounters – such as Lidl and Aldi – are still by far the main destination for mainstream German food shoppers. 

But when it comes to organic and health food enthusiasts a different pattern emerges. Here, more than half (53%) say they have already ordered food online. 

GIK suggests that the age and socio-socio-economic factors are likely to be playing a role. In Germany, organic, vegan and health food offers have a strong appeal to tech-savvy younger consumers (almost one in three Germans aged 14-29 shop at organic and health foods stores like Alnatura & Co and Basic). By comparison, visiting the organic supermarket and the health food store at least once a month is only an option for around 13% of the general public.

Significantly, once people have tried online shopping they are likely to become repeat customers – just over half of those who have already had a ‘test run’ reported that would use an internet  service. It’s a finding the specialist organic and health retailers will no doubt find very encouraging. 

About the author: Jim Mason

Jim Manson is editor-in-chief of Diversified Communications UK‘s natural and organic publishing portfolio. He’s written widely on environment and development issues for specialist magazines and national media, including the Financial Times, The Guardian, The Times, and World Bank Urban Age.

About Natural Products Global

Natural Products Global is the one-stop global resource for natural and organic industry professionals. Built around an editorially independent daily news service it delivers a compelling mix of news, business insights and analysis. Building a natural and organic future by connecting people and growing businesses – subscribe for more articles like this

Natural Products Global

  • Get Involved in the Biggest Health Show
  • Register
Your browser is out-of-date!

Update your browser to view this website correctly. Update my browser now

×