Diversified Communications Acquires Naturally Good Expo
Diversified Communications Australia today announces the acquisition of Naturally Good Expo to complement its growing global portfolio of events and publications in the natural and organic sector.
The market leader in Australia for food industry events, Naturally Good Expo adds to Diversified Communications Australia’s impressive portfolio which includes Fine Food Australia, Commercial Drinks, foodpro and Foodtech Qld.
Launched by National Media in 2015, Naturally Good Expo has since firmly established itself as the largest gathering for the natural, organic and healthy products sector in Australia. The expo brings together all sectors of the industry to see the latest products, innovations and trends in natural, organic and healthy food and beverages, supplements, beauty, household and pet products. A strong educational element is a key show feature, bringing global experts to the stage to share insights, knowledge and actionable take-aways.
This latest acquisition establishes Diversified Communications’ Natural & Organic brands on a third continent, making it a seamless fit with the international portfolio and strengthening its position in the space. Diversified Communications currently manages Natural & Organic Products Europe, Natural Products Scandinavia, Nordic Organic Food Fair, and Natural & Organic Products Asia. The business also publishes Natural Products News and Natural Beauty News, and earlier this year Diversified Communications launched daily news service Natural Products Global, aimed at connecting the global natural and organic community.
Diversified Communications Group Event Director Jon Perry says the Naturally Good Expo syncs perfectly with Diversified Communications’ other market-leading natural and organic events, and is in tune with the major lifestyle and environmental trends driving the organic food and natural health categories.
“It’s very exciting to be adding Naturally Good and Australia into the portfolio, as we see significant opportunities for our customers by connecting the brands that we’ve grown across the three continents in which we operate. We’re in a global market and the resulting benefits for our clients will be in information, education, networking and trade,” says Perry.
Mr Perry added that industry insights, and a focus on education, would remain a key emphasis of Naturally Good Expo moving forward.