Great expectations for Naturally Good Expo 2022 – majority of exhibition floor already sold for June event

Feb 3, 2022

Excitement is rapidly mounting for this year’s upcoming Naturally Good Expo which is predicted to be even bigger than previous shows.

“Our exhibition floor is almost 75 per cent sold which has exceeded expectations for this point considering the show isn’t until June,” said Naturally Good’s Product Manager Sinead Kavanagh.

With the natural products space rapidly growing year on year Ms Kavanagh said many exhibitors and industry representatives were looking forward to touching base again for the June 6-7 event at Sydney’s ICC. “We know the importance of business events and having those invaluable face-to-face conversations, especially after a turbulent few years and the shaky start to 2022.

“The expo offers a safe and stable environment to connect and once again we will have strong COVID-safe protocols in place. Having already staged a successful, safe show in 2021, we know we can deliver results even in the most challenging times. All indications point to people wanting to get on with business, given the buzz of early bookings.”

Despite border upheavals, last year’s event had almost 4,000 industry attendees including buyers from leading companies Metcash, Harris Farm, Woolworths and Coles Group. Ms Kavangh said this year there would be opportunities to connect with more than 5,000 retailers and access to even more buyers looking for products.

“Producers will get that all-important direct feedback on new ranges or launch products, plus alignment with trusted brands. We will also provide digital promotion to our audience before and after the expo.”

As always, many stand bookings so far have been from first time exhibitors such as beauty producer Megan Potter Cosmetics.

‘We’re so excited to be involved,” said Creative Director Megan Potter. “We’ve established a loyal clientele through e-commerce but it’s time to reach new client potential and exhibiting is the perfect way for us to do this. We know Australian consumers want locally made, certified organic skin and hair care and we’re keen to showcase it.”

For 2021 first-time exhibitors I Am Grounded, who produce coffee fruit snack bars, showcasing at last year’s show paid off with a multitude of leads.

Lachlan Powell and Vanessa Murillo; Co-Founders of I Am Grounded

“It was really amazing for us,” says co-founder Vanessa Murillo. “We got over 100 leads from visitors and had great conversations and exposure to connections. As a result, we secured a number of key distributors and meetings. It’s been incredibly worth it for us as an early stage first-to market CPG brand. We also took out the expo’s 2021 Pitch Fest competition, winning a prize package worth over $10,000 which was amazing.”

Jackie Goldston Strategic Marketing Manager from Unique Health Products who are long-time exhibitors said the company had always seen the expo as a highly positive experience. “It’s really an invaluable environment to share product innovation, trends and to conduct business with like-minded suppliers and retailers.

“As a foundation platinum partner of the Naturally Good Expo, over the past seven years we have seen significant changes in our retail environment, which has only increased the value of in-person discovery for natural, plant based and organic products.”

Ms Kavanagh said now more than ever people’s health is top of mind. “Focus on physical and mental health has been very important during the pandemic. Consumers are actively looking for alternative healthy diets and lifestyles which has resulted in a notable shift towards the organic, natural and sustainable products on a global scale.”

Since launching seven years ago, the expo has almost doubled in size and now includes a one-day educational Business Summit, Pitch Fest and the Naturally Good Awards launching this year.

Ms Kavanagh says while international brands from places including Europe, Taiwan, Thailand, Peru and Cambodia have always been popular, there has been a shift towards Australian grown products in recent years. “Australia is known for our healthy balanced lifestyle and Naturally Good will support smaller local brands – as well as all brands – as much as possible over the next five years.”

For more information on visiting or exhibiting options, explore the Naturally Good website here.

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