The Most Innovative Healthy Living Trends Back at Naturally Good 2021

Apr 30, 2021

Australia’s most popular health and well-being products trade show – the 2021 Naturally Good Expo – will be on once more from 30-31 May at Sydney’s International Convention Centre.

Now in its seventh big year, the expo – last held in 2019 due to 2020 event restrictions – will be more innovative than ever. This year more than 310 exhibitors and 12 presentations showcasing the hottest products and trends will feature at the B2B event. Partnering with Australian Organic, Australian Made, Complementary Medicines Australia and others, retailers can see, sample and experience the most diverse businesses and producers across the food, beverages, beauty, personal care, health, home and lifestyle sectors.

Reconnecting the natural and organic sector

Lynn Ormiston, Commercial and Digital Innovation Manager at Naturally Good, said there had been much discussion throughout the past year about the 2021 event.

“There was an overwhelming feeling throughout the natural health industry that the show should go on this year, with the full support of key and long-standing exhibitors and partners such as Unique Health Products, Global By Nature, Bio Living and others,” she said.

“We’ll be creating a COVID-safe environment so people can attend with full confidence with a multitude of hand sanitising stations, safe food and product sampling practices, and appropriate social distancing. People will also be required to register their attendee details beforehand to ensure contact tracing.”


Ms Ormiston said the global challenges of 2020, had given rise to an unprecedented focus on health and well-being, with strong demand for clean-living products.

“People are more aware than ever that they need to prioritise their health and hygiene and are grocery shopping with this in mind,” she said. “Consumers are also seeking out products which are clearly labelled, are affordable, safe, sustainable and do the job well.

“Retailers are now very interested in products featuring ‘the natural advantage’ as demand in many sectors is strong. It’s become very beneficial for retailers to stock natural and organic products to draw in more customers as opposed to stores offering standard fare.”

Must-see exhibitors

Exhibitors this year include leading food brands such as Tea Tonic, Tropeaka, Ceres Organics and Lakanto. Returning will be the Start Up Zone, featuring the most innovative products from emerging brands that launched over the past two years including Koala Black Garlic, Cobram Harvest and Prepear.

The Beauty and Living Zone will return showcasing what’s new in cosmetics, skin care, personal care as well as home and living products – one of the fastest growing areas within the natural and organic space. This zone will feature key brands including Clover Fields, Weleda, G&M Cosmetics, and Made by Fressko.


Interested in attending Naturally Good this May? Register now for FREE entry.

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