Written by Laura Daquino These days, the lines between beauty and food are blurred, presenting an unparalleled marketing opportunity for brands across the spaces. We’re seeing wellness brands bid farewell to packaging stereotypes. No longer is the neutral colour scheme, with a touch of green, the only way to sell sustainability and healthy living. Food-based […]
Written by Adeline Er, from SPA+CLINIC It’s that time of the year when everyone wants to get their hair and nails done, fake tan, facials, fillers, massage – you name it! It’s great news but not if you aren’t prepared for the influx of customers. Remember, all you need is one bad experience to lose […]
Range is the main reason for store choice for 60% of European shoppers, according to new research from IRI. The good news for the natural products sector is that specialist health and organic stores are rated best of all on offering depth of range.
With a sugar tax on the cards for the UK in 2018, pressure is on for the Australian Government to take similar steps. So what can food and beverage businesses expect?
Written by James Rose The Federal Government’s withdrawal of healthcare subsidies for alternative therapies is certainly not the sort of news practitioners in this space might have hoped for. In an attempt to reduce price hits on private health insurance consumers, the government has sought to cut costs in an area of healthcare that is […]
Are you ready to make the leap from online to retail? Making the leap from a life as an online brand to that of a retail brand in bricks and mortar stores, requires a new level of knowledge and relationships.
In the first feature for our Natural Business School, Shelley Atkin founder of Tide Media discusses best practices and the reasons why Facebook advertising is crucial for start-ups and brands in the health and wellness industry.
As more and more of consumers increasingly question the harsh ingredients on their skin, the demand for natural and organic skincare products has substantially increased in Australia and around the world.
Food Standards Australia and New Zealand (FSANZ)’s decision earlier this year to permit the sale of low-THC hemp seed products as a food, has been welcomed by Australia’s largest grower of hemp, Hemp Foods Australia. Earlier this year, Food Standards Australia New Zealand (FSANZ) prepared and assessed a proposal to develop a food regulatory measure […]
With Australia’s organic industry currently worth $919 million and predictions it could be worth $1.2 billion by 2022*, the consumer demand for natural foods has never been bigger. Each year hundreds of new products in the health / natural space debut in an attempt not only sate the appetite of hungry, health-conscious foodies, but to […]