This article first appeared in What’s New in Healthy Products. The increasingly sophisticated grooming habits of the Australian man is driving opportunities for niche entrepreneurial start-ups in a market traditionally dominated by larger players. Men’s grooming is one of the fastest growing categories in the beauty and personal care market and projected to be worth […]
Written by Fiona Ward In July 2017, a new legislation came into force in Australia: banning the sale of animal-tested cosmetics and other personal products in the country, as well as those containing ingredients tested on animals. For many already working in the natural wellness sphere, an ethical, cruelty-free stance has long been a top […]
Written by Tim Buttery. Naturopathy business is fast becoming a viable alternative to modern medicine in Australia and females are the primary target audience of your business according to studies from the Australian Research Centre in Complementary and Integrative Medicine. Jerome Sarris and Jon Wardle, authors of Clinical Naturopathy In Practice argue that “Naturopathy is […]
James Purcell of specialist agency Growth Tank, knows a thing or two about understanding and connecting with Australia’s 4.9million Gen Zers. With over 10 years experience marketing Millennial, James has now shifted his focus to Gen Z – the younger siblings of millennials aged between 12-20 years. James will be part of the panel of […]
A new app has been launched to help consumers manage food intolerances whilst shopping.
Written by Josh Alston. Social media is the platform where natural living and digital connections collide head on. It has become the modern day farmers’ market for those choosing to live healthier lifestyles; and a tremendous forum for new and existing businesses to sell their products and services. With Facebook users in Australia tipped to […]
Two Byron Bay based couples have turned their quest for a healthy and balanced lifestyle into a business that’s not only delicious, but also sustainable. Lucas Becker, Camila Meyer, Pedro Silva, and Martina Meyer are the brains behind Grilo, which means “cricket” in Portuguese and ‘good luck’ in some countries – and also means work […]
Organic businesses will be delighted to learn that following five months of consultation, the Australian Organic Industry Working Group (AOIWG) – a body consisting of industry leaders from across Australia established to increase the organic sector’s competitiveness – has developed a roadmap to improve the representation of Australia’s organic industry. Those consultations revealed the grassroots […]
Globally, skincare will remain beauty’s biggest category during the coming years.
While individual diets vary, below is a guide to help you ensure you’re offering customers what they want.