BE.ST Organic: Certified Cosmetics for Sensitive Skin Types
A health alarm & wake-up call
BE.ST Organic Beauty Sensation founder Anna Tai knows what’s best when it comes to her skin. After a health scare and subsequent severe skin-reaction to antiobiotics, Anna realised that she needed to change up her skincare routine, and also recognised a gap in the market for organic products tailored to sensitive Asian skin types.
“After the diagnosis I was searching for healthy food and skincare products. One day I tried organic Argan oil on my face. The results were amazing and I was obsessed,” recalls Anna.
“I started to learn more about the organic ingredients. The deeper I went, the harder it was to find ‘true’ organic products out there. And it was even harder to find products which could improve sensitive Asian skin.
“Even in Hong Kong, most of the natural skincare brands are based on western formulations, meaning they’re developed for western skins living in dry weather. Asian skins are more likely to be thin and sensitive, and the weather is humid so heavy formulations can seriously block our pores and infect our skin.”
The solution? Anna developed her BE.ST Organic range in Australia to cater for skin types similar to hers, prone to sensitivity.
With the help of some of Australia’s most experienced skincare experts and professionals, Anna’s mission was to develop a truly organic range with effective formulations that penetrate the skin – for results that go further than the skin’s surface.
The range also had to envision Anna’s 10-principle test; to be free from:
- Harmful synthetic ingredients,
- Anything toxic,
- Mineral oils,
- Harsh chemical ingredients,
- Mineral preservatives,
- Synthetic fragrances & artificial colours,
- And animal testing.
Throughout product development, Anna quickly learned why no other truly organic range existed. Creating a certified organic product with a 100% natural base that faced up to the harsh environmental conditions of Australia, whilst suiting a vast range of Asian skin types … it’s no wonder it took Anna and the team over a year before her first products were developed.
“It takes plenty of understanding and knowledge of the different skin types in Asia, and the different climates as well,” said Anna.
“Our formulation experts faced high costs and scarcity of organic raw materials. Natural preservative choices and natural surface-active agents were extremely limited. Some natural plants gave off unpleasant scents or oily textures, and it was hard to get the shelf life where we needed it to be,” explains Anna.
The formulations fulfilled the requirements for Australian Certified Organic (ACO) and Australian Made certifications: 100% natural, over 95% certified organic ingredients, no blending with purified aqua, no any synthetic chemical or petroleum elements and no synthetic preservatives. These are widely recognised as some of the most important certifications available in Australia and internationally.
After the initial production, Anna conducted tests on different skin types and different skin issues, and the results spoke for themselves.
“99.99% of people who took the tests agreed there were significant skin health improvements after using the formulations for approximately two weeks. They found their skin immune systems were much stronger, healthier than before. Across the board their skin was more brightened, supple and elastic. The percentage of getting allergy during seasonal changes was dramatically decreased. And they loved the natural aroma from the essential oils!”
Testing on a variety of skin types and ethnicities, Anna’s range is now expanding to suit all skin types – believing that truly natural, organic skincare is all that your skin needs:
“We don’t need instant results, we only need what our skin asks for. We don’t need synthetic patent ingredients or secret formulations, nature has provided us enough nutrients to keep us healthy. We don’t need additives, nature has the power to heal our body and mind. We don’t need to hide our ingredient lists, as they are all extracted from flowers, roots, leaves, fruits and nuts. You need to know what your skin is absorbing.”
“BE.ST helped me find the best of myself. That’s the idea behind Beauty Sensation. We want to inspire the same in our customers too.”