Exhibitor Q&A series: ReefAsta

May 28, 2024

Our mission is to illuminate the transformative power of algae, championing ReefAsta as a conduit for enhancing global health and well-being through wholesome nutrients.

Written by Hayley Denny – EA & Business Services Coordinator

History of ReefAsta

Established by Pacific Bio, an Australian organisation dedicated to leveraging algae for tangible global impact, ReefAsta embodies a commitment to innovation and sustainability. Our journey began with a profound understanding of algae’s potential—from water restoration to biofuel production—and a fervent desire to address pressing world challenges. 

With a primary focus on preserving and restoring Australia’s majestic reef ecosystems, we prioritise responsible wastewater management and the creation of eco-friendly products that mitigate harmful oceanic runoffs. 

At our state-of-the-art MegaLab in far North Queensland, we meticulously cultivated and harvested the finest Astaxanthin from Haematococcus pluvialis, giving rise to the birth of ReefAsta in INSERT DATE. 

Despite algae’s remarkable capabilities, its true potential often remains overlooked.

Our mission is to illuminate the transformative power of algae, championing ReefAsta as a conduit for enhancing global health and well-being through wholesome nutrients.

As a premium supplement containing nature’s most potent antioxidant, Astaxanthin, ReefAsta offers a myriad of benefits to support overall health. 

Proudly crafted in Australia and listed in the Australian Register of Therapeutic Goods (ARTG), ReefAsta exemplifies uncompromising quality and efficacy. Our formulation now features the highest-grade Astaxanthin from Haematococcus pluvialis, naturally cultivated by our esteemed international partners. Combined with premium extra virgin olive oil and encapsulated locally, ReefAsta embodies excellence from cultivation to consumption. 

Join us in our quest to harness the boundless potential of algae, revolutionising wellness and safeguarding our planet—one ReefAsta capsule at a time.  

Product highlight

As a single product brand, we will be highlighting our Astaxanthin Antioxidant at the Naturally Good Expo. Astaxanthin is one of the few antioxidants that can travel throughout our bodies and provide protection to cells against damaging forces like free radicals. 

Free radicals occur in the body naturally through metabolic processes like converting food to energy, immune responses, as well as factors such as exposure to air pollution, eating processed foods and consuming alcohol. They cause damage to cell membranes and cell structures (including DNA) which drives disease and accelerates ageing. 

There are seven key benefits to taking Astaxanthin daily: 

  1. Brain Health: Protects brain cells from oxidative damage, potentially enhancing cognitive function and reducing the risk of neurodegenerative diseases. 
  2. Heart Health: Supports cardiovascular health by reducing oxidative stress and inflammation. 
  3. Skin Health: Promotes skin hydration and elasticity, reducing wrinkles and improving overall skin appearance.  
  4. Powerful Antioxidant: Astaxanthin is one of nature’s most potent antioxidants, protecting cells from oxidative damage.  
  5. Exercise Performance: Enhances endurance, reduces muscle fatigue, and accelerates recovery after workouts. 
  6. Healthy Cholesterol: Supports healthy cholesterol by lowering LDL (“bad”) cholesterol levels while increasing HDL (“good”) cholesterol levels. 
  7. Joint Health: Reduces inflammation, alleviating joint pain and promoting flexibility and mobility. 

Astaxanthin (pronounced asta-zan-thin) is not just another supplement; it’s a game-changer! ReefAsta has the ability to replace Vitamin C, all beta carotene products, magnesium, anti-inflammatory products and more. Why take multiple tablets when you can take one.  

Why Australians should be embracing Preventative Health Strategies: By prioritising prevention, you not only save time and resources but also safeguard your vitality and longevity. It’s about fostering a culture of wellness that stays ahead of the curve, ensuring you can enjoy life to the fullest without being held back by preventable health concerns. Choose prevention today for a healthier, happier tomorrow.  

Sustainability and ethical considerations

At ReefAsta, our Astaxanthin is sourced exclusively from Haematococcus pluvialis, meticulously harvested in a controlled onshore environment. This commitment to natural derivation ensures the utmost purity and potency in every capsule. 

Furthermore, we’re continuously striving to enhance our offerings to meet the evolving needs of our consumers. In line with this ethos, ReefAsta is actively pursuing an Organic certification, with future production runs set to feature Vegan-friendly capsules. These initiatives not only elevate our status but also underscore our unwavering dedication to sustainability and inclusivity.  

As a subsidiary of Pacific Bio, our products and services align with 10 of the 17 United Nations’ Sustainable Development Goals, reflecting our holistic approach to global sustainability and social responsibility.  

Global impact

On a global scale, our commitment to providing such products addresses the escalating health concerns prevalent in modern society. We aim to transition the focus from reactive health management to proactive prevention and delay, empowering individuals to nurture their well-being proactively with our premium supplement.  

By sharing our scientific findings and remaining transparent through our sourced narrative, we empower consumers to make informed choices that prioritise their well-being, ultimately fostering healthier communities worldwide. 

From an ethical standpoint, our dedication to offering naturally derived products reflects our core values of transparency and integrity. We believe that consumers deserve access to products that are not only beneficial for their health but also produced with the utmost respect for environmental and animal welfare standards. By adhering to rigorous practices and sourcing responsibly, we uphold a sense of ethical responsibility towards both our consumers and the planet. 

Growth and demand for products

Astaxanthin’s rising popularity is palpable, evidenced by its rapid uptake in markets like Korea, where our distributor sold over 16,000 bottles of ReefAsta in just one hour. Moreover, the US Astaxanthin market is projected to surge at a remarkable CAGR of 16.78% from 2023 to 2031. Despite Australia’s delayed entry into this growing market, events like the Naturally Good Expo provide a pivotal platform to spotlight this potent supplement, ensuring its ascent to becoming a household name in every Australian home.  

Interesting business angle for ReefAsta

The excitement sits outside of the ReefAsta brand with Pacific Bio’s groundbreaking world-first technology, our parent company. ReefAsta itself emerged as a serendipitous discovery, born out of our team’s passion for algae and our commitment to innovation. As a tiny team of three, we operate entirely in-house, fueled by our belief that algae have the potential to revolutionise wellness. Our mission is to introduce Australians to the power of algae, reducing reliance on multiple tablets and shifting towards proactive health practices. As an innovative organisation, ReefAsta is just the beginning of our journey towards transformative wellness solutions. 

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