Most Innovative Products of the Year Crowned, Shoppers Give The Nod to Healthier Alternative Brands

Nov 20, 2019

The results are in for Product of the Year! Over 10,000 Australian shoppers have had their say and voted for their favourite products in the annual Product of the Year Awards. The world’s largest consumer-voted awards program recognises product innovation and serves as a shortcut for shoppers helping them to save time and money.

This year, 13 out of 35 winning categories sit within the ‘health’ segment; whether that’s in the form of healthy snacks, food, oral care, digestive and gut health, or supplements, it’s clear that this is a real focus for shoppers. This growing fixation with health is affecting every aspect of consumer’s lives and it’s not surprising to see that it’s noticeably impacting their shopping habits.

This sentiment is backed up by research that states that, “82% of Australians have changed their eating habits in the past five years, with 86% trying to be more health-conscious regarding their diet.” Furthermore, “over one in two Australians claim to be eating healthier than they were five years ago.”

These findings are echoed by the consumer research conducted by Nielsen for this year’s Awards which found that, “The quest for finding healthy alternatives is the key driver for consumers when looking for new products in the supermarket.

Healthier Alternatives & Emerging Brands

Product of the Year Director, Sarah Connelly says, “We’re thrilled to see that healthier alternatives are increasingly available in stores as consumers are yearning for this. We’re also happy to see an increase in ‘self-care’ products as the importance placed on mental health and well being in society continues to escalate. Not only will these products improve consumer’s quality of life, they are also becoming more affordable and accessible.”

Sarah continues, “We’ve also seen a resurgence of emerging brands winning in their respective categories as leaders in their space, and we couldn’t be happier to welcome them into the program. It’s pleasing to see that consumers are backing these independent brands, with our research finding that ‘more than half of the consumers surveyed would purchase new products, even if they were unaware of the brand name.”

Product of the Year 2019

Brands have made a strong showing this year, taking out a staggering 30 of the 35 awards on offer. There are several newcomers as well including Castello, Darrell Lea, Gravox, Sunsol, Dilmah, The Juice Brothers and Australia’s Own. Coles also scooped up 5 awards; within the Cheese, Bakery, Cakes, Household Cleaning and Meal Solution categories. Shoppers can be confident when buying these products as they undergo a rigorous testing process. A panel of judges, comprising of industry experts, first tested the products for quality, credibility, and innovation. The resulting scores were collated into a shortlist of product finalists which were then reviewed and voted for by 10,000 Australians.

The Nielsen research that determines the winners involves evaluating these consumer responses by using six key principles, which includes:

  1. Relevance – Is the product fulfilling a need or addressing a problem?
  2. Uniqueness – Does is stand out and bring something new to the category?
  3. Excitement – How excited are they to use the product? Would they spread the word?
  4. Likeability – Does it deliver what you want?
  5. Distinctiveness – Does it add something new to its category?
  6. Innovation – Is it an innovative product?

View the full list of 2019 winners here.

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