5-6 Jun 2023
ICC SYDNEY, DARLING HARBOUR

Session Information

7-Jun, 15:00 - 15:30

What Awaits the Natural Products Industry Online in 2022 and Beyond

Parts of the natural product industry were hit hard during the past few years, enduring multiple lockdowns, changing consumer behaviours and uncertainty. Those in food, drink, beauty and personal care who relied solely on bricks and mortar stores lost market share, enduring massive sales hits. Others saw demand surge online and made nimble pivots towards heavier investment in ecommerce, allowing new and smaller natural brands to gain an advantage.

Why have smaller brands thrived and will this new online shopping behaviour stick? And how do brands and retailers navigate this new multi-channel environment? Join GoodnessMe Founder Peta Shulman as she shares recent data on what young consumers are prepared to pay more for; how to create a frictionless experience and retain customers, and how to work together with retailers for success.


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