26-27 May 2025

Session Information

3-Jun, 14:00 - 14:40

CLEAR BEAUTY – Meet the New Beauty Movement Changing the Industry for the Better

Beauty Stage

Clear beauty is a movement centered around transparency in the skincare and beauty industry. By advocating for clarity in every aspect of a beauty brand from production and communication, this approach empowers consumers with the knowledge to make informed choices, fostering trust between brands and their customers.

It’s relevant to everything from marketing claims and advertising, ingredient listings, ingredient sourcing and traceability, product packaging, brand values, supply chain, consumer education, regulatory compliance and environmental responsibility. Jennifer and Tarj have an open and honest conversation about the fearmongering and misinformation that's SO prevalent in the skincare and beauty industry.

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