5-Jun, 14:30 - 15:00
Competitive Advantage – Winning Strategies For Today’s Health Market
In today’s market for healthy, sustainable and better-for-you products, competition has never been more fierce. Every week new players and products enter the market, the lines defining categories continue to blur, and both retailers and brand owners are all vying for our shrinking budgets.
Accelerated by a perfect storm of a global pandemic, globalisation, digital adoption, high employment costs, and an increasingly budget-conscious, time-poor, and information-savvy consumer, never before has it been so crucial for businesses to have a competitive strategy to survive and thrive.
Davidson Branding founder Grant Davidson and his team guide the growth strategies of some of Australia’s top FMCG retailers and companies, including Coles, Aldi, Chobani, Slim Secrets, Carlton United, Heinz and Lacura You. Drawing on studies in Sustainable Competitive Advantage at Harvard Business School combined with 30 years of consulting with leading businesses globally, Grant shares the foundations of a successful competitive strategy every business owner needs to know.