3-4 Jun 2024

Session Information

6-Jun, 11:15 - 11:45

Deep Dive – Understanding Australia’s Complementary Medicines Landscape

Speaker Series

Three-quarters of us are using complementary medicines regularly to manage a range of conditions in ourselves and our pets. But our $5.4 billion market continues to face supply chain challenges that impact us all. Membership Manager Natasha Flynn and Industry Development Manager Cameron Thorpe reveal the emerging ‘new normal’ after COVID-19, the impacts of evolving supply chain challenges, shifts in consumer purchasing decisions and sales channels, trending categories, export opportunities, how we’re tackling illegal imports and key campaigns critical to industry growth. They’ll share sales data across the industry, the chronic diseases driving growth, the innovations, trends and the issues that have concerned and captivated us during the last year.

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