5-6 Jun 2023
ICC SYDNEY, DARLING HARBOUR

Session Information

7-Jun, 11:30 - 12:00

Decoding Gen Z

Theatre 2

Opinionated, tech native and breaking all the rules, getting to know Get Z is critical for every founder and marketer looking to the future. Born between 1995 and 2015, Gen Z amasses 20 percent of our population. With the oldest in their early 20s and entering the business world, they’re on their way to becoming Australia’s next purchasing superpower! But their behaviour is unlike generations before them - they use social differently, expect more from brands, and shop in fragmented ways older generations would never have believed possible. Join youth marketing specialist David Willey as he decodes Gen Z - likes and dislikes, where they hang out, rules of engagement and what it takes to get them to shop with you.


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