5-Jun, 11:45 - 12:15
Differentiating With The Power Of Purpose
Creating a brand with purpose is more important now than ever before. An exceptional product allows you to start the race, but a consistent podium finish comes from building meaningful brands that engage consumers beyond the products you sell. DJB Food Group founder David Burns discusses top ways for healthy and sustainable food brands to differentiate in today's market, the importance of being first to market, how to use trends to develop winning products with best practice case studies and examples you can apply today.