26-27 May 2025
ICC SYDNEY, DARLING HARBOUR

Session Information

3-Jun, 14:50 - 15:20

Join the Fragrance Evolution with Tulita, the Benchmark for Sustainable Luxury

Beauty Stage

Lucy Bradshaw is a passionate pioneer in the Blue beauty movement, surpassing clean and green practices with an unwavering dedication to sustainability and transparency. Lucy saw a clear gap in the fragrance market; and with her unique fusion of expertise she was inspired to create Tulita, a 100% natural, wellness fragrance. Her approach incorporates natural, biodegradable, plastic-neutral, refillable, reusable, upcycled, and recyclable elements - setting a new standard in the fragrance industry. Tulita is “Evolutionary” not just in its energy but in what it means for the fragrance category as a whole – Lucy is at the forefront of a fragrance revolution.


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