6-Jun, 11:50 - 12:10
Exhibitor Spotlight – Committed to Sustainability? Learn How Ashbury Can Help Your Business Confidently Market Products With Sustainability Claims
The sustainability agenda is changing the way consumers buy, what they buy, and who they buy from. Seventy percent of Australian consumers expect all brands to prioritise sustainability and do everything they can to be environmentally friendly. Are you demonstrating your commitment clearly to those that matter most? Many consumers are also confused or sceptical about the veracity of sustainability claims. To add to the challenge, this year sustainability claims are an enforcement priority of the Australian Competition and Consumer Commission (ACCC). The use of accurate and substantiated claims is therefore not only important for compliance, but critical for company growth and building trust with your consumers. Join claims expert Dr Janine Curll, Regulatory Manager at Ashbury as she shares outcomes from a recent ACCC compliance sweep of sustainability claims and learn how Ashbury helps businesses evidence their sustainability credentials to promote sustainability commitments with confidence.