3-4 Jun 2024

Session Information

5-Jun, 10:15 - 10:35

Exhibitor Spotlight – The LittleOak Company

Speaker Series

If you go back to the beginning of LittleOak, you’ll find something more passionate than any business. Far more powerful than a faceless corporation. You’ll find a mum. A mum, who like every mother, wanted one simple thing: to give her children the best possible start in life. But when she read the ingredients of the infant formulas on the shelf, she thought to herself that there must be a better, more natural way to give them the nutrition they need. So she put her heart into creating a formula for babies and toddlers from only the best ingredients. What she learnt was that when you use wholesome, nutritious goat’s milk, the less you do to it the better. That’s why LittleOak is only made from fresh, nourishing ingredients. And that’s why she wants to share it with you.

Elke Pascoe is the Founder and CEO of The LittleOak Company. Today, LittleOak is the fastest growing goat milk formula company in Australia, and have firmly established themselves as industry leaders in innovation. Join Elke as she shares the LittleOak story - from becoming the first formula in the world to be certified 100 percent palm oil free, creating a revolutionary processing approach, and true collaboration with like minded retail partners. Get the insights that have seen LittleOak grow from one mum’s idea to a global success story, and learn how a true consumer focus and a commitment to doing things differently is paying dividends.

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