26-27 May 2025

Session Information

3-Jun, 08:15 - 09:00

Opening Keynote: The SWIISH Story

Naturally Good Summit

The mantra ‘Be undeniably you’ is undeniably part of what’s helped wellness and lifestyle company SWIISH build a strong community of loyal customers. But it’s also been key for founders and sisters Sally Obermeder and Maha Corbett to create a brand that stands out in an increasingly crowded market. From a humble wellness blog to launching SWIISH in 2012, the business has grown to a thriving wellness destination with supplements, skincare, education and lifestyle programs with a growing in-store presence. Sally and Maha generously share their greatest lessons in this candid behind the scenes peek into one of Australia’s greatest success stories - from managing start-up finances and facing bankruptcy, to what it really takes to connect with your audience, create a beloved brand and a profitable company.

Your browser is out-of-date!

Update your browser to view this website correctly. Update my browser now