3-Jun, 11:40 - 12:10
Maintaining Competitive Advantage at Retail
Navigating the retailer-supplier relationship, requirements of doing business and returning a good profit can be a challenge, especially as you work towards scale within major retail. The truth is there’s no secret sauce, and even those who’ve been in the aisle the longest are jostling to maintain position amongst the wave of new challenger brands.
Understanding your unique value proposition and bargaining power, knowing your commercials inside and out, and how you can work constructively with a retailer in partnership towards win-win outcomes is a good place to start. Jess Gordoun has been on both sides of the fence. A former buyer for Coles Supermarkets and The Reject Shop, snack company founder and co-founder in Ranged consultancy where she now negotiates with buyers daily across major retail channels for a suite of high-performing brands, she’s uniquely placed to help product companies commercialise their retail business and supercharge sales.