3-Jun, 12:45 - 13:15
Million Dollar Marketplaces – Growth Beyond Bricks & Mortar
DTC ecommerce was once the holy grail of selling online but now the big money is betting on marketplaces as the strategy that will drive the most growth in the coming decade. Online marketplaces give businesses the ability to start selling online without having to invest in a website or pay for advertising to drive traffic to the site. At the end of 2020 they grew by more than 80 per cent - more than double the rate of overall ecommerce growth. There’s the established players like eBay, Amazon and Catch; a plethora of new niche start-ups; new integrated marketplace functions of search and social media giants Google and Facebook; and most recently, Telstra’s ‘buy local’ marketplace offer.
It truly is the land of opportunity for product companies looking for sales beyond traditional channels. Founder, podcaster and passionate entrepreneur Ben Whyatt is in the trenches profitably leveraging marketplaces for businesses both big and start up. He’ll share his insights and experience into the size of the prize and how to create your own marketplace strategy that adds zeros to your bottom line.