5-Jun, 10:45 - 23:15
Understanding The Inflationary Consumer Mindset – From Consideration To Conversion
Join NielsenIQ Associate Director Neil Moody as he unpacks the current market inflationary consumer mindset and how this impacts purchase behaviour. He’ll cover consumer priorities and concerns, financial impacts to households and retail spending shifts across different segments, from Strugglers to Cautious Consumers through to Thrivers – and ultimately what it takes to get them to purchase one product over another. Packed with case studies and examples, Neil shares key strategies for increasing consumer consideration and likelihood of purchase conversion.