5-6 Jun 2023
ICC SYDNEY, DARLING HARBOUR

Session Information

6-Jun, 14:30 - 15:00

Retailer Partnerships – Working Together for Success

Theatre 1

Done right and the retailer-supplier partnership can be pure gold. Often under-rated, partnership marketing can help each business acquire new customers while sharing resources. Combined with public relations and the right activity can help bring both brands to life in new and exciting ways, gain media attention, go viral on social media and ultimately, amplify exposure.

Straight UP PR Account Director Nastasia Marjanovic and her team have guided the public relations activities of some of Australia’s most well-known health and wellness companies including MOJO Kombucha, Pic’s Peanut Butter, and Whole Earth & Sea, often engineering partnerships with retailers and other brands. Drawing from case studies and industry best practices, she’ll discuss how to identify and facilitate a good partnership, generate winning ideas and work together for success!


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