5-6 Jun 2023

Session Information

3-Jun, 10:15 - 10:50

Roaring Forties – New Rules for Marketing to Millennials

Business Summit

Accounting for every 1 in 3 consumer dollars spent, millennials are the most influential audience of our time. Amassing approximately 8.3 million Australians, they now hold the greatest purchasing power across almost every category. And like the rest of us, they’re getting older. Those at the top end of the scale are entering their forties; they’re growing up, buying houses, and having children. How has their view of the world evolved and what are the priorities driving their purchasing habits today and into the future?

Davidson Branding founder Grant Davidson and his team guide the growth strategies of some of Australia’s top FMCG retailers and companies, including Coles, Aldi, Chobani, Slim Secrets, Carlton United, Heinz and Lacura You. Drawing from over 400 global and local reports, case studies, and industry research, the team at Davidson, with Australia’s leading shopper scientist, have produced an in-depth analysis capturing the lives, likes, emotions, purchase drivers and shopping behaviours of our biggest spending generation. Founder Grant Davidson draws on this research to share how you can capture the hearts, minds and wallets of this influential market.

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