26-27 May 2025

Session Information

4-Jun, 14:40 - 15:20

The Importance Of Retailers Engaging Women Over The Age Of 50

Beauty Stage

Engaging women over the age of 50 is crucial for retailers, as this demographic accounts for a notable segment of consumer spending. With these women representing 27 percent of all consumer spending, according to the AARP, they outpace men of the same age by 3 percent. Their significant economic influence has led Forbes to dub them "super consumers". With an accumulated purchasing power exceeding $15 trillion, women over 50 are presently the wealthiest, healthiest, and most active generation in history.

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