26-27 May 2025

Session Information

4-Jun, 15:30 - 16:10

Unlocking the Secrets of the Booming $78 Billion Male Grooming Industry

Beauty Stage

The male grooming industry is a booming sector, boasting a global market value exceeding $78 billion. This flourishing industry has witnessed a significant surge in recent years, driven by a shift in consumer behaviour and an increasing emphasis on self-care and grooming among men. From skincare products to hair care essentials, and from beard grooming accessories to personal hygiene products, the male grooming sector comprehensively spans a vast array of products tailored to the grooming needs of the modern man. This industry is not just about products, but also includes services such as barber shops and men's spas which are increasingly popular.

Understanding this thriving industry is essential for businesses aiming to capitalise on the opportunities it presents. The male grooming industry is a testament to the changing societal norms and the evolving definition of masculinity.

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