3-Jun, 09:40 - 10:15
The Power of Purpose
Purpose-driven companies are outperforming others in almost every way - from culture and talent hire, brand equity and even profit. At its purest form, purpose calls on company leaders to consider why they exist beyond what they make and sell. You need answers to this question now more than ever. And if you haven’t started down the path yet, it can be overwhelming. Brianne West is a New Zealand entrepreneur and founder and CEO of Ethique, a regenerative beauty and lifestyle brand founded to rid the world of plastic bottles. Fast forward a decade and Ethique is now distributed in more than 22 countries globally, is valued at more than $100 million, and has prevented the manufacture and disposal of over 20 million plastic bottles worldwide. From her home kitchen to one of our global purpose driven leaders, Brianne shares the behind-the-scenes grit into the making of Ethique with practical takeaways for intertwining purpose with profit, in ways that are authentic, inspiring and embedded throughout your organisation.