3-4 Jun 2024

Session Information

5-Jun, 15:45 - 16:15

The Slim Mama Co Tik Tok Playbook

Speaker Series

Forty percent of Gen Z searchers turn to TikTok or Instagram before searching on Google and last year the average time Aussies spent on Tik Tok increased by a whopping 40 per cent with app downloads topping 3.5billion – the first non-Meta app to do so. Those three facts alone should be enough to make this a must-attend session on your expo agenda. But to have a successful Australian entrepreneur willing to open her book of tricks and share her learnings, must-do tactics, pitfalls and maybe even a blooper or two, is pure gold. Join Kristy Iervasi co-founder of Slim Mama Co as she generously shares why Tik Tok now is a must, how she grew her community to more than 35k engaged fans with 1 million+ likes, the dos and don’ts of creating authentic content, and ultimately how you turn all of that into sales.

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