5-6 Jun 2023

Session Information

7-Jun, 14:00 - 14:30

The Sweet Spot – Where Purpose and PR Intersect

Theatre 1

During the last two years we've had a lot of time to reflect on our lives and consider the impacts of our purchasing decisions. Mounting research shows consumers support brands that reflect their values and have one strong social purpose that demonstrates how they're making the world a better place.

Social Mission founder Dora Nikols lives and breathes social purpose and its relationship with storytelling and public relations. She'll unpack some of the best purpose-driven PR campaigns and leave you knowing how to find and share your social purpose to gain meaningful publicity and create content that wins the hearts and minds of your audience.

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