26-27 May 2025

Speaker Profile

Daniel Kitay

Funday Natural Sweets

Daniel Kitay, the founder of Funday Natural Sweets, is a Melbourne-based entrepreneur who, after acquiring degrees in commerce and law, transitioned from the tech world and vitamins and supplements industry into launching his own confectionery brand. Funday Natural Sweets, established amidst the challenging times of the COVID-19 pandemic in May 2021, offers a healthier alternative to traditional lollies. The brand features all-natural, no sugar added lolly ranged enriched with prebiotics, earning them a place in over 5,000 stores globally, including prominent Australian retailers like Woolworths, Coles and Chemist Warehouse.

Driven by a passion for innovation and spotting market gaps, Kitay successfully navigated the initial hurdles of the confectionery industry to build a leading 'better-for-you' confectionery brand. His dedication to creating guilt-free indulgences has seen the company's expansion into international markets and recognition for their significant health-conscious advances in the confectionery market​

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