26-27 May 2025

Speaker Profile

Didi Lo


For the last 20-years Didi Lo has been at the forefront of healthier food and beverages. As founder, CEO and major shareholder of Soulfresh, he has overseen the growth across Australia before expanding internationally into NZ and then Europe.

As passionate and long time advocate of organics, Didi has built 9 brands across a wide range of food and beverage categories and today boast some of the most recognised organic and/or better-for-you brands including Nutty Bruce, Lo Bros Kombucha, Pico Chocolate and Wildly Good.

Didi’s expertise lies in innovation, category design, brand development, sustainability and impact, path-to-market development – local and international, and a wide array of food and beverage manufacturing.

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