26-27 May 2025

Speaker Profile

Jackie Baron

Neon Goat

Before I started my family, work was my passion and my life. And I wanted a big life. Raised in Sydney, I studied both in Sydney and Canada and made my dreams of a career as an advertising account director at a New York-based global ad agency come true. I was ambitious, bold and had a ball. Then traumatic world events saw me head home in September, 2001. Cue plot of romantic bestseller: I met a handsome lawyer, married him three months later and had three kids. My professional dreams changed into more personal ones when I realized my big life meant family. My new job title: Director of Family Matters.
For nearly 18 years, “Director of Family Matters “ has been on my business card. Being a mother has meant the world to me and has now given me not just a fulfilling, fantastic, sometimes frustrating family but a new chapter in my career. Neon Goat was born from having to schlep stinky kids from school to sport and orchestra to home. When my husband started spraying them with his Tom Ford cologne before letting them in the car, I had a lightbulb moment.

IT WAS TIME FOR ME TO START SWEATING THE BIG STUFF - launching a vegan, cruelty-free, Australian made deodorant and body spray for active growing boys (of course, all humans can use it too!)
The name? Shining a bright ‘neon’ light towards our boys who are often overlooked, misunderstood, can be complex and can be downright frustrating (believe me I’ve seen it all!). And Goat goes back to how parents feel about their kids - that they’re the GREATEST. OF. ALL. TIME. Yep, even when they’re pushing our buttons and limits!

Who knew? My career woman ambitions have been rekindled by - I’m just going to own it - shvitz and smelly boys.

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