5-6 Jun 2023

Speaker Profile

Kirsten Mills


Kirsten is the Category Manager within the Health Food area of Woolworths for 4 years. During this time she has grown the category and customer penetration by launching new and different skus across both Snacking and Pantry. With a strong focus on the customer, Kirsten looks for differentiation as one of the main drivers for customers down the aisle. Whilst NPD plays a part, she has also focused on growing key brands bringing new customers into the category.

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