Lisa Crawford Jones
Lisa Crawford Jones is an award-winning journalist and business consultant passionate about helping launch and scale healthy, sustainable and purposeful CPG brands in the Australian market.
Her love of the health industry began during a yoga teaching sabbatical, leading her into the packaged goods market as the Brand & Marketing Manager at Unique Health Products. Here she was privileged to work with many of the company’s exclusive brands, such as CLIF Bar and ACURE, while leading a dynamic team to uplift the brand, website and iconic, industry-leading catalogue.
Later joining Naturally Good, Lisa worked with the event founders to create the Naturally Good Business Summit and conference now known as the Speaker Series, where she continues to build partnerships that bring stories to life in live and digital formats.
A health content specialist with more than two decades spanning public and private sectors in both consumer and trade markets, Lisa has held senior positions in public health policy, media, communications, content, brand marketing, and advertising, and has been fortunate to work on some of Australia’s most impactful health behaviour change campaigns.
She mentors and consults to fast-growing and founder-led companies, with experience spanning retailers, distributors and innovative brands across food, drink, clean beauty, nutrition, and medicinal cannabis.