Michael grew up as a meat loving Queenslander. As a child he once penned a song (more like a demanding chant) entitled “Steak of Glory”. He became vegetarian in 2015 for health, environmental and ethical reasons, but he still craves that steak of glory. Michael shops at his local Sunshine Coast Farmer’s Market in Kawana on a Saturday morning, bakes sourdough, brews Water Keffir (and has gotten accidentally drunk when a batch went awry) and generally likes to cook healthy food for his family which includes a 3 and 1 year old (he promises he’s not got them accidentally drunk). He wanted to combine his background as an entrepreneur (he previously co-founded custom women's shoe company Shoes of Prey), his cravings for meat and his healthy home cooking habits to create a whole food based, minimally processed plant based meat. The result is Fable.