Speaker Profile

Peta Shulman is the founder of GoodnessMe, one of Australia’s fastest growing online health food retailers designed to help Australians make better food choices by delivering nutritionist-approved and delicious products to help them live a healthier life.

Since launching in mid-2014, her online health food superstore has helped thousands of companies in the health industry generate brand awareness, drive word-of-mouth and increase demand for their products through the GoodnessMe Box sampling subscription service. GoodnessMe has sampled over 4 million products and amassed over 43k customer reviews to provide valuable feedback to companies that can be used towards improving their product and performance.