26-27 May 2025

Speaker Profile

Peta Shulman

Peta Shulman

GoodnessMe Box

Peta Shulman is the founder of GoodnessMe, one of Australia’s fastest growing online health food retailers designed to help Australians make better food choices by delivering nutritionist-approved and delicious products to help them live a healthier life.

Since launching in mid-2014, her online health food superstore has helped thousands of companies in the health industry generate brand awareness, drive word-of-mouth and increase demand for their products through the GoodnessMe Box sampling subscription service. GoodnessMe has sampled over 4 million products and amassed over 43k customer reviews to provide valuable feedback to companies that can be used towards improving their product and performance.

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