Peta Shulman is the founder of GoodnessMe, one of Australia’s fastest growing online health food store designed to help Australians make better food choices by delivering nutritionist-approved and delicious products to help them live a healthier life.
In 2020 Shulman was a NSW Finalist for the Telstra Business Women’s Awards and in 2018 listed in the SmartCompany Smart 30 Under 30 list which celebrates young Australian entrepreneurs who are changing the very notion of what it means to build successful businesses in Australia today.
In 2017 Shulman was a Finalist for the Lorna Jane Active Living Awards and in 2015, she was a Finalist for the League of Extraordinary Women Female Entrepreneur Awards – Young Female Entrepreneur of the Year category.
Since launching in mid-2014, her online health food superstore has sampled over 3 million health products Australia-wide with over 100k reviews. It now offers customer more than 3000 nutritionist approved products.
Born and inspired out of Shulman’s own health struggles, GoodnessMe was created out of a passion for eating clean and getting others excited about nourishing their bodies with pure, whole foods and taking control of our health! If something as simple as food can make you feel good, Shulman wants to help others so no one ever has to experience what she did.