One month in and Woolworth’s new online health and wellness destination, HealthyLife, is rapidly launching new brands and renewing its place in Australia’s health market. Woolworths acquired the Healthy Life brand after the business went into administration closing all stores in 2019. The new HealthyLife sells a specialised range mostly
In such a fast-paced world, Australia’s retail market for natural, organic and healthy packaged goods is changing dramatically. Evolving shopper behaviours and attitudes to health and wellness are currently shaping much of the FMCG industry and will continue to do so in the near future. Backed by extensive research, Alistair