1-2 Jun 2020
ICC SYDNEY, DARLING HARBOUR

Speaker Series

Hear from industry experts and leading companies on a range of the industry's hottest topics. The 2020 Naturally Good speaker series will be free to attend, opening up a world of knowledge for you and your business.

1 - 2 June 2020
ICC Sydney
10AM - 6PM
Free

The seminar theatre is the place to learn about what’s now and next with free access to 20 presentations, panels and case studies to grow your business. Hear from some of Australia’s preeminent experts in retail, e-commerce and business strategy across four key themes.

Free to attend again in 2020, the Naturally Good speaker series opens up a world of knowledge to take your business to the next level! Check out the key themes and highlights below.

Highlight Speakers

KEY THEMES

Trending


Discover emerging consumer trends in natural, organic and healthy packaged goods. Hear from Australia’s alternative protein pioneers, discover what’s next for plant-based, food and drinks trends and how to position your business for opportunities, today, tomorrow and into the future.

Retail


Thrive in Australia’s changing retail environment with practical tips from leading retailers and business advisors. Hear from retailers in the trenches – how they’re navigating some of today’s greatest business challenges to create engaged communities, unparalleled customer experiences – and ultimately profitable stores.

Consumer


Take a deep dive into the psyche of today’s adventurous and open-minded consumer. Our speakers deliver practical insights into key consumer segments to help you understand shopping behaviours, perceptions of health, what you need to do now and into the future to meet their needs.

Marketing


Gain practical insights to take your digital, social media and e-commerce strategies to the next level. These sessions deliver key actions you can take straight away across some of the most topical issues in business today.

Day One

Theatre 1

Voice has been rising as a topic among digital marketers and many are promoting it as the next big thing for Search Engine Optimisation. Voice search allows users to search for information or a local business verbally by asking a question in a natural language on a smartphone, smart device or a computer rather than using the traditional text-based search. Research by global retail experts Navar indicates 43 per cent of of voice-enabled device owners use their device to shop.

Expected to fetch 50 per cent of the global search market by the end of this year, it’s fair to say Siri, Alexa and Google Assistant are now part of our daily lives and changing how we search for products, places and solutions. But how does it affect you and should you invest in a voice strategy now? Whether you sell globally, nationally or own a local bricks and mortar store, this session will share everything you need to know today to keep pace with the rise of voice.


The Naturally Good Pitch Fest Finals Competition offers the opportunity for 5 pre-selected brands to pitch to experts and investors for the chance to win a valuable prize package, including a free booth at Naturally Good in 2021. Join the audience to see Australia’s brightest and best compete!

Click here to learn more and apply.


Theatre 2

Do you sometimes find yourself heading to the shops for one item and leaving with a carload full of shopping bags? What is it that turns you away from one brand and gets you magically drawn to another?

Welcome to the fascinating world of human decision making and its applications to consumer behavior! Although we could find rational reasons as to why these things happen, 95 per cent of decisions are made below the radar of our conscious minds, in the limbic system of the brain. Leading behavioral science expert Anastasia Lloyd-Wallis shares ways to better understand your target consumers, what drives their behaviour and how to connect with them emotionally.

Building on research conducted by Retail Doctor Group, Anastasia will discuss the current trends in consumer behaviour and what this means for retailers. She’ll break down how consumer personalities can have an impact on their retail habits and how we, as retailers, can understand this and use it to build brand preference and customer pull. Understanding what really matters to the consumer – including and beyond what words can express.


Day Two

Theatre 1

'Plant based' products have attracted a lot of attention internationally and in Australia; but just how much are consumers shifting their spend to these meat-free alternatives? And, are manufacturers and retailers doing enough to educate consumers in this space and optimise growth opportunities?

This presentation will reveal the current size, growth and growth potential of 'plant-based' products in the Australian grocery market. There will be a focus on who is buying these products and why, and which retailers and brands are best meeting these evolving consumer needs.


With a projected domestic value of $6 billion by 2023 and 73 per cent of Australian’s regularly using complementary medicines, the market holds many opportunities for Australian retailers. Complementary Medicines Australia CEO Carl Gibson and Economic Policy Adviser Aiden Essery take a deep dive into the chronic diseases driving growth, trending ingredients, and growing categories. They’ll also cover the most popular sales channels across pharmacy, supermarkets and health food stores and compare online and offline sales. If you’re in the market for complementary medicines, this session is not to be missed!


Theatre 2

Independent retailers have a unique advantage over large format in that they can offer significant value; personalised service and customer experience; beautifully curated product ranges; and values-based positioning that meets the growing demand for more conscious consumerism. So why is it that so much of the discourse about independent retail focusses on competition with the “Big Guys”?

Join retail veteran Chris Mackey as he tackles this topic head-on. With leadership experience spanning three decades from Coles Supermarkets and later Metcash (IGA), he’ll break down what it means to reinvent the local shop, why it’s critical to understand how your customers see you, with practical ways to grow your community. Data will give you confidence, culture will make you invincible and by adapting you’ll find the pathway to the future. If you’re in independent retail this session is a must-attend!


Stressed, political activists, tech dependent and able to spot a fraud a mile off. Born between 1995 and 2015, Gen Z is rapidly becoming Australia’s next purchasing superpower, representing 20 per cent our population and 30 per cent globally! They embrace diversity, prefer to express their individuality over support for brands, advocate for social justice, are entrepreneurial and frugal. Companies need to know the new rules of engagement and understand how their beliefs, behaviours, shopping and consumption habits differ to other generations – especially their older millennial siblings. Will your endeavours to gain Gen Z cred fly or flop? This talk will help you rise to the challenge!


Natural products are a personal purchase, however, many online stores are nothing more than a digitised catalogue. With ever-increasing competition, retailers and DTC brands are challenged to find a point of difference as they battle to compete without extreme discounting. Matthew Pezzimenti is passionate about helping companies create personalised experiences for their customers that increase profit and grows market share, one customer at a time. In this fast-paced and information-rich talk, Matthew shares real-life examples you can apply to your own online business.

Learn:
• What is online personalisation and how it will give you the edge
• Basic, intermediate and advanced examples
• Tools required - including free ones to get started
• How to start and prioritise your personalisation journey


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