Sophia Mantell is the founder and ceo behind Daily Skincare and soon to launch – Girls Girl Hair.
With a background in FMCG marketing and a passion for entrprenurial problem solving, Sophia launched Daily to challenge the inflated pricing structures of traditional luxury skincare.
What began as a side hustle while raising three children has quickly grown into a formidable contender in the FMCG space. In 2024, Sophia spearheaded Daily’s national launch into Priceline Pharmacy, offering a complete, clinically-backed skincare routine for just $112 AUD, without compromising on efficacy or ingredient quality.
Driven by the belief that great skincare shouldn’t be exclusive, Sophia’s mission is clear: break the price barrier in beauty and make high-performance skincare and Haircare accessible to all.
As she prepares to expand her brand portfolio and product ranges, Sophia continues to champion a more inclusive, honest, and affordable beauty landscape – proving that luxury is no longer about price, but about purpose.