Where retailers find the latest healthy products

Welcome to Naturally Good

Home to healthy products you can't find elsewhere. Discover the freshest natural products in market. Save the date: 26-27 May 2025, ICC Sydney.

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Exhibit in 2025

Meet face-to-face with eager buyers after your products. It’s your chance to grow your business and your profits.

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Best moments of 2024 captured



Explore the latest, natural, organic and healthy retail ready products from snacks, and ready-to-go meals, to breakfast items, baked goods and dairy products.


Sample the tastiest and hottest trending beverages. Sip on some natural and organic teas, juices, smoothies, kombucha and so much more.

Beauty & Personal Care

Unearth plant-derived organic skincare, toxin free and vegan beauty aids, natural hygiene products and men’s grooming products in the dedicated pavilion.

Natural Home & Living

Seek out on-trend eco household and sustainable living products on the market including cleaning & laundry supplies and clothing, garden products.

Natural Health

Be educated about herbal remedies, medicinal aromatherapy, botanicals, protein supplements as well as complementary medicines.

Vitamins & Supplements

Demand for vitamins, mineral and nutritional supplements is at an all-time high. Discover the latest buzzworthy brands and discover your next best seller.

Business Services

Find solutions and technology to make your business more efficient and on trend through eco packaging and labelling solutions, point of sale equipment and more.

Child & Baby

Look after the whole family with natural toothcare products, bath time, personal care, formula, foods and vitamins specifically for babies, toddlers and children.


Australians are buying more ‘better’ products compared to 3 years ago

1 in 4 Australians are buying more ‘better’ food and beverage products (27%) and more ‘better’ home care/cleaning products (26%) compared to 3 years ago despite cost-of-living pressures.

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Millennials are the most likely to purchase ‘better’ products

47% of Millennials always or frequently purchase home care and cleaning products claiming to be better for you and better for the planet, compared to 38% of Gen X and 32% of Baby Boomers.

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Unique shopping experiences are gaining momentum

The trend towards independent retailers and specialty stores is gaining momentum, particularly among Millennial and Gen Z consumers who are increasingly prioritising unique, authentic shopping experiences that align with their personal values and lifestyles.

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44% of Australians always or frequently purchase ‘better’ products

A staggering 44% of Australians always or frequently purchase food and beverage products that claim to be better for you and better for the planet. Similarly, 38% do so for home care and cleaning products, while 31% seek out and purchase beauty and personal care products with similar claims.

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