Results Are In: Australians Still Choose Low-Toxin Home Cleaning Products Amid High-Cost Living

Jun 17, 2024

Here’s why Aussies are cheerleading the low-tox movement and how this shift is a win-win for you and the planet.

In an era marked by escalating costs and heightened environmental awareness, Australians are stepping up to show that sustainable living isn’t just a trend – it’s a lifestyle choice that’s here to stay, even under economic strain.

Recent research conducted, by Naturally Good, among Australians aged 18 and above shows that 38% of Australians are sticking to low-toxicity home cleaning products, despite the pinch of cost-of-living pressures. Proving that this isn’t just about personal wellness for Australians, it’s a larger shift towards a healthier, more sustainable way of life that benefits us all. Here’s why Aussies are cheerleading the low-tox movement and how this shift is a win-win for you and the planet.

Why Choosing Low-Toxin Cleaning Products Matter

Opting for low-toxicity cleaning products isn’t just doing the earth a favour, it’s about taking care of ourselves too. More and more Aussies are picking products that keep their homes both safe and sustainable. They’re dialled into the long-term perks: fewer allergens and harsh chemicals, better air quality indoors, and a smaller ecological footprint. By choosing low-tox, cleaning your home becomes an opportunity to use products that are kinder to your body and the planet, too.

Identifying Low-Toxin Cleaning Products and Where to Find Them

Navigating the world of eco-friendly products can be a maze of marketing claims and labels, so knowing where to begin is critical. Start by checking if the product lists all its ingredients openly, transparency is key. Steer clear of the usual suspects like parabens, phthalates, and sulphates, also keeping an eye out for certifications from respected environmental organisations. Perfect for anyone looking to make informed, responsible choices, Naturally Good Expo is the leading marketplace for healthy and sustainable products. The ultimate venue for brands to share their innovations and for buyers to find cutting-edge additions for their shelves.

Australian Brands Leading the Charge

Research shows a large percentage of shoppers are turning to specialty stores known for their bona fide eco-friendly products. Australia is lucky enough to be home to a handful of brands looking to break the status quo when it comes to the low-toxin cleaning product lifestyle. Below is a snapshot of some of these pioneering brands, all showcasing at the Naturally Good Expo 2024.


Euclove’s story began over 50 years ago, inspired by the founder’s mother who used home-grown herbs to create natural remedies for household cleaning. Today, Euclove offers a range of cleaning products made with natural ingredients like Australian Blue Gum, eucalyptus, and Indian clove oils. Launched in 2017, Euclove combines effectiveness with affordability, providing beautifully packaged, toxin-free alternatives for health-conscious households.

Koala Eco

Koala Eco believes that a daily, deep connection to nature significantly boosts wellbeing. Backed by both Traditional Owner Wisdom and modern research, this brand is dedicated to helping its community experience nature’s benefits for mental, physical, and emotional health through its purpose-led initiatives and safe, powerful, plant-based cleaning products.

Simply Clean

Founded in 2012, SimplyClean has grown from a vision of safer, healthier Australian homes to a leading producer of high-quality, conscientious household cleaning products. Their products are non-toxic, carcinogen-free, and crafted in the Northern Rivers using locally sourced lemon myrtle, blue mallee eucalyptus, and Australian lime oils, ensuring a safe and fragrant clean without harmful chemicals like SLS, parabens, or mineral oils.

Cleaner Days

Frustrated by the plastic-packaged, artificially scented cleaning products available, Cleaner Days discovered a game-changing solution: ultra-concentrated detergent sheets. The brand was born from this innovation, offering certified biodegradable, plant-powered detergent sheets infused with essential oils. These products are effective, vegan-friendly, cruelty-free, and designed to support a sustainable lifestyle.

The Broader Impact of Choosing Low-Toxin

When you choose low-tox, you’re not just making a purchase, you’re making a statement. This choice fuels big changes in the broader industry, demanding innovations in product formulations that minimise environmental impact without compromising on quality. From super-concentrated formulas, a cut down on packaging waste or plant-based ingredients that are gentler on the earth, the industry is pressured to develop new solutions that cater to eco-conscious consumers. This highlights that when individuals make mindful choices, the industry has to adapt, proving that we all really do have the power to drive meaningful change.

As Australians continue to navigate the pressures of rising living costs, their commitment to sustainable living highlights a critical shift in consumer behaviour. It’s clear that for many, the health of the environment and their families takes precedence, influencing purchasing decisions that extend beyond price tags to embrace a healthier, more sustainable future.

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