Data proves millions of Australians continue to prioritise healthier, sustainable products despite cost-of-living pressures

May 13, 2024

The demand for natural, chemical-free products claiming to be better for both personal health and the planet is at an all-time high, according to a recent national research poll conducted for the Naturally Good expo. 

 

Demand for natural, chemical-free products claiming to be better for both personal health and the planet is high, according to a recent national research poll conducted for Naturally Good, the leading natural products trade event in Australia.

The survey, conducted among Australians aged 18 and above, found that one in four (27%) respondents were actively seeking out and consuming more food and beverage products that claim to be better for you and better for the planet compared to three years ago. Additionally, the survey found that one in four (26%) respondents prioritise products with similar claims when purchasing home care and cleaning products as well as one in five (20%) for beauty and personal care products.

Key findings from the survey include:

  • A staggering 44% of respondents reported that they always or frequently purchase food and beverage products that claim to be better for you and better for the planet. Similarly, 38% do so for home care and cleaning products, while 31% seek out and purchase beauty and personal care products with similar claims.
  • Millennials lead the charge, with 47% reporting that they always or frequently purchase home care and cleaning products claiming to be better for you and better for the planet, compared to 38% of Gen X and 32% of Baby Boomers. Additionally, Gen Z and Millennials are more likely than older generations to say they are purchasing more of these products compared to three years ago.
  • The trend towards independent retailers and specialty stores is gaining momentum, particularly among Millennial and Gen Z consumers who are increasingly prioritising unique, authentic shopping experiences that align with their personal values and lifestyles.

Commenting on the findings, Naturally Good Event Director, Sofie Teh, stated, “There’s no mistaking that these results clearly indicate that a growing number of Australians are actively seeking products that are better for their health and better for the planet.”

“It should also be considered that despite the continual rise in the cost-of-living, Australians are still prioritising these products, showing a really promising future for the industry.”

Naturally Good is your chance to discover the latest healthy products consumers are demanding. It’s the ultimate opportunity to stay ahead of trends, meet the teams behind the latest natural products, and test them first-hand in person. If you’re in retail, you can’t miss it. Register for FREE.

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