Wellness worth Bragging about

Apr 9, 2024

Backed by more than a century of time-tested wellness, learn more about the top-selling Bragg brand and the innovative new Apple Cider Vinegar Wellness Cleanse capturing consumer attention.

When Paul Bragg founded Bragg in 1912, he was before his time in espousing wellness as a lifestyle. Over more than a century, Bragg has continued Paul’s legacy with leading products that help consumers live more vibrant lives.

With such a long history in the market, Bragg enjoys strong brand recognition across the globe, including in Australia. One Bragg Apple Cider Vinegar is sold every 2 minutes and 24 seconds in major grocery.1 When Australians reach for apple cider vinegar, they reach for Bragg.

Five years since their last major product release, Bragg has launched their Apple Cider Vinegar Wellness Cleanse, set to disrupt the functional beverage market. Learn more about this top-selling brand and the innovative new product capturing consumer attention.

Meet the Bragg Wellness Cleanse

Marketed as an upgrade to your daily dose of wellness, the Bragg Apple Cider Vinegar Wellness Cleanse is accessible, functional and leverages the strength of the Bragg brand.

The base of the beverage is functional Bragg Apple Cider Vinegar (ACV) with The Mother, made with organic apples. This is infused with organic cayenne pepper, honey and lemon juice. The result is a delicious blend that can be mixed with juice or water for a daily wellness boost.

Packaged in the signature Bragg glass bottle, it’s instantly recognisable to consumers as a product from a trusted, premium brand.

A powerhouse for wellness

Bragg ACV is already a popular choice for consumers seeking to take advantage of the wellness benefits of apple cider vinegar. At a time when major grocery sales of apple cider vinegar are up 16% and health-consciousness is on the rise, the Bragg Wellness Cleanse is perfectly poised to dominate the market.2

It’s the combination and quality of the ingredients that really sets the Bragg Wellness Cleanse apart in the market as an accessible and palatable option for consumers. It’s a considered formula that brings together trending functional ingredients – ACV and cayenne pepper – with honey and lemon for sweetness, balance and flavour.

Studies have found that the acetic acid found in apple cider vinegar may help to:

The Bragg Wellness Cleanse also contains capsaicin – a phytochemical found in cayenne pepper. Researchers have found that this may help to promote vascular and metabolic health.

Holistic health

The Bragg Wellness Cleanse is just one in a range of products designed for health and wellness. The range includes:

  • Apple Cider Vinegar
  • All Purpose Seasoning
  • Nutritional Yeast
  • Organic Seasoning
  • Salad Dressings and Marinades
  • Unrefined and unfiltered Olive Oil

As a proudly vegan brand, all Bragg products are cruelty free and plant based. Bragg is USDA-certified organic and free from GMOs, meaning that no harmful toxic pesticides or synthetic fertilisers are used in producing the Bragg range.

Discover Bragg

Unique Health Products is the exclusive distributor of Bragg in Australia. Visit the Unique booth at Naturally Good to experience Bragg and the new Wellness Cleanse. Alternatively, shop online, any time.


  1. Grocery scan data MAT YOY Units 23/01/24 AU
  2. Grocery scan data MAT $ YOY to 20/02/2024 AU
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