30-31 May 2021


Event Update

After many weeks of monitoring the evolving situation around Government legislation and travel restrictions as well as the temporary closure of the venue, talking to the industry and consulting with our partners, and in compliance with our venue agreement, we have made the difficult decision that Naturally Good 2020 will no longer take place on 1-2 June 2020 at the ICC Sydney. Naturally Good will next take place from 30-31 May 2021, at the ICC Sydney.

The success, as well as the safety, of our exhibitors and visitors, has always been our priority and this continues to be the case.

For more detailed information regarding the postponement, please read the full statement from Diversified Communications here.

We made the decision to officially cancel Naturally Good & Business Summit 2020 in line with the advice and predictions from the Australian Government and temporary closure of the venue. Naturally Good and Diversified Communications Australia, are conscious of our responsibility to contribute to a reduction in the spread of the virus and we prioritise the health and safety of our attendees, exhibitors, partners and staff.   

While we had hoped, and worked hard, to be able to secure a new date for the 2020 event in Q4, following industry feedback and the prospect of increasing restrictions, it became clear that continuing to run the event would cause the industry more damage than good.

Both the current and likely future environment of economic hardships, travel, spending freezes, and uncertainty made it clear to us and our partners that not proceeding with Naturally Good & Business Summit 2020 was the best decision at this time.

Looking ahead, we invite you to mark your calendars for Naturally Good 2021 in Sydney when we will have the opportunity to connect in person.   

30-31 May 2021

ICC Sydney, Darling Harbour


We’ve taken this opportunity to build Naturally Good beyond the signature event into a complete business-to-business resource package, online, 365 days a year. Naturally Good will become an unparalleled combination of live experiences, industry insights and online connections.

We’re pleased to announce the launch of an upgraded News site and a brand new Product Directory, designed to help create bespoke content for your business and to be used as an online exhibition space in this unprecedented time. 

Over the years Naturally Good has built an engaged digital audience beyond event attendees with 33,000+ e-newsletter subscribers and 66,000+ unique visitors to the Naturally Good website in the 2019 calendar year. We are thrilled to be launching a digital platform to help you generate more connections and ultimately business.

The Product Directory is a self-serviced online listing to profile your company online with 6 product spots as part of the standard 12 month subscription rate. There’s the opportunity to upgrade to unlimited product spots, place banner advertising and be featured on the homepage.

The News site presents opportunities to curate bespoke content for your business by a dedicated journalist, distributed and promoted via the Naturally Good platform and channels.

Find out more.

This is a scam and you should ignore them. Naturally Good operates under strict data privacy laws, and we do not share our visitor or any other internal data with unauthorised third parties. 

Any communication you may receive offering you to rent/buy or download our visitor or exhibitor contacts is a scam and should be deleted. We are currently exploring legal avenues to shut down these practices.

For all exhibitors and sponsors, who have transferred payments to Diversified for the 2020 event, we intend to comply with Exhibiting Terms and Conditions, which you can view here.

(a) the option to credit or part credit, any current deposits to secure your location towards the 2021 event (holding on to 2020 rates)

(b) credit towards digital opportunities to connect with your target audience via our Product Directory and News site.

(c) bespoke solutions – tailored to your needs.

We encourage all exhibitors to transfer their existing or remaining credit towards securing their space at the 2021 event in Sydney.

The process will be similar to our onsite booking process where we will work with you to secure a stand similar to your current location in 2020. This allows all existing 2020 exhibitors to have the first right of refusal on their 2021 stand. Existing exhibitors will also have priority access to stand movements, before we open the floorplan to the wider market.

Yes! We are freezing the 2020 rates for any 2020 exhibitors who wish to book a space in 2021. 

Regardless of whether you have chosen to transfer all of your credit or some of it, in order to take up digital and bespoke promotional opportunities this year, we want to support our loyal 2020 exhibitors and thank you for your continued support.

You will also get priority space selection before we open the 2021 floorplan up to the wider market.

Product Directory

We are offering a 12-month subscription for the Product Directory at the introductory price of $550+GST.

You can sign up for the Product Directory via the ‘List Your Business’ button located in the top right corner of the website.

Simply fill out your details and click ‘Submit Registration’. (Don’t forget to tick the box to agree to terms and conditions to proceed).

These details are the personal details of the person who will be running the account.

Please note that the business name is unable to be changed once listing is submitted.

Click here to sign up today.

You can reset your password at the login page via the ‘Forgot your password?’ link, or click here.

To change your log in email address, please email the Naturally Good team.

As you upload images, the specs will be outlined in the boxes.

Specs for images:

  • Profile Image – W: 600px H: 600px
  • Product Images – W: 600px H: 600px
  • Banner – W: 736px H: 414px
  • Preferred file types are JPG, PNG and/or GIF.

Once you have submitted your listing and filled in the ‘Business Details’ and your ‘Banner’, you will then be directed to the ‘Products’ page. Here, a pop-up will appear, prompting you to ‘Finalise your payment’. Simply click on the link and fill out your payment details.

Once you have done this and we have received payment, your profile will be activated, and you will be able to continue filling out your profile with products.

Visa, Mastercard and American Express are accepted. A tax invoice will be issued and emailed to you by our accounts team in five working days.

Once your payment is processed and your profile is activated, you will be able to upload up to 6 products. Simply click the ‘Products’ tab located on the menu on the left hand side, and click ‘Add New Product’ in the top right corner.

As you upload a product, you will see a tick box option for ‘Featured Product’ towards the bottom of the page. Tick this box to have a product listing featured on the ‘Featured Products’ section at the bottom of your profile page.

Once products are uploaded, you’ll be able to choose up to 3 products which will appear in the ‘Related Products’ section under each product listing. Tick the box of those products you would like to be displayed for each product listing.

Yes! You can upgrade your profile to include unlimited product spots for $500+GST per year.

Plus, you can also upgrade your profile to be pinned to the top of the Directory Homepage for $450+GST per month (maximum booking of 3 months). Contact our team to find out more.

You can log in and update your profile and product listings at any time.

We have a variety of digital advertising options and can tailor a package specifically for you.

View our advertising options here.


Naturally Good Expo is Australia’s only business event that’s 100% devoted to all things healthy, organic and natural. As the largest event for healthy retailers, brands and practitioners in the Southern Hemisphere, it’s the place where serious buyers meet with suppliers for two days of business, networking, education and to celebrate the latest exciting opportunities within the health and wellness retail market.

The 2020 edition of Naturally Good has been cancelled and will next take place from 30 to 31 May 2021, at the ICC Sydney. Please refer to our official statement for the latest updates. 

Naturally Good Expo is a business to business trade show for professionals working in:

  1. Retail such as health food stores, natural/ organic grocers, supermarkets, pharmacies
  2. Food service such as café/ restaurants, hotels, airlines, caterers
  3. Industry practitioners such as naturopaths, dieticians, nutritionists, TCM/ Acupuncturists
  4. Distributors, wholesalers, importers, exporters, brokers, agents

As this is a business event for those people working in the industry, we ask visitors not to bring anyone under the age of 15 to the show. Proof of age and industry involvement may be requested at the door.

The exhibitor directory will be available in 2021.

To find out more about exhibiting, contact our Sales Team today!

Yes. Proof of industry involvement may be requested at the registration counters or the entrance, and can include:

  • A business card in your name; or
  • Employee verification on company letterhead; or
  • Evidence of membership of a relevant professional or industry association.

Most international visitors will require a Visa to enter Australia. Applications need to be made well in advance at the Australian Consulate in your own country or in some cases can be made online. It is not our company’s policy to provide invitation letters to visitors wishing to attend our shows. For more information on applying for a Visa visit the Department of Immigration website.

Students enrolled at a tertiary level or registered apprentices may attend the show if they have the appropriate student identity card. All students will need to register online. Primary and Secondary school students will not be admitted, regardless of any courses they are studying.

Students must be mindful that Naturally Good is a business event. Exhibitors are present to engage in business conversations. Please be considerate of their time and of any promotional material available.

As this is a business event for those people working in the natural or organic space, we recommend that visitors not bring anyone under the age of 15 to the show.  This is for their own safety as there is equipment in operation on the show floor that could potentially pose a hazard to children. However, if you bring children along, please ensure they are supervised by an adult throughout the duration of the show.

Tertiary students with valid student ID will be admitted. Due to OH&S, prams, strollers and trolleys (ie shopping trolleys) are strictly not permitted at the event. Under no circumstances are any children permitted into the exhibition halls during the setting up and disassembling of the show.

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