6-7 Jun 2022



Naturally Good Expo is Australia’s only business event that’s 100% devoted to all things healthy, organic and natural. As the largest event for healthy retailers, brands and practitioners in the Southern Hemisphere, it’s the place where serious buyers meet with suppliers for two days of business, networking, education and to celebrate the latest exciting opportunities within the health and wellness retail market.

Looking ahead, we invite you to mark your calendars for Naturally Good 2022 in Sydney when we will have the opportunity to connect in person.   

6-7 June 2022

ICC Sydney, Darling Harbour


We follow advice from the State Government and operate under our venue protocols for our attendance guidelines. For the most current information regarding vaccination status and entry to the venue, please read the ICC EventSafe Operating Guide here.

Should the Government or venue guidelines change around health advice and vaccination status, we will continue to operate and follow the recommended guidelines. We advise visitors to check the guidelines prior to attending.

We also recommend that visitors regularly check NSW Health and Australian Department of Health websites for the most up to date public health advice.

Irrespective of the current situation and for the foreseeable future, we will continue our duty of care to all our attendees and customers and will continue to implement the additional health and safety and cleaning measures at all of our events.

Naturally Good are dedicated to ensuring our attendees can do business in a COVIDSafe environment as we prepare for our 2022 show.

Please see our event safety guidelines here.

Naturally Good Expo is a business to business trade show for professionals working in:

  1. Retail such as health food stores, natural/ organic grocers, supermarkets, pharmacies
  2. Food service such as café/ restaurants, hotels, airlines, caterers
  3. Industry practitioners such as naturopaths, dieticians, nutritionists, TCM/ Acupuncturists
  4. Distributors, wholesalers, importers, exporters, brokers, agents

As this is a business event for those people working in the industry, we ask visitors not to bring anyone under the age of 15 to the show. Proof of age and industry involvement may be requested at the door.

Visitor registrations for Naturally Good will open closer to the event. Registration is free for the exhibition, and all attendees need to register ahead of their visit.

The exhibitor directory will be available in 2022.

To find out more about exhibiting, contact our Sales Team today!

Yes. Proof of industry involvement may be requested at the registration counters or the entrance, and can include:

  • A business card in your name; or
  • Employee verification on company letterhead; or
  • Evidence of membership of a relevant professional or industry association.

Most international visitors will require a Visa to enter Australia. Applications need to be made well in advance at the Australian Consulate in your own country or in some cases can be made online. It is not our company’s policy to provide invitation letters to visitors wishing to attend our shows. For more information on applying for a Visa visit the Department of Immigration website.

Students enrolled at a tertiary level or registered apprentices may attend the show if they have the appropriate student identity card. All students will need to register online. Primary and Secondary school students will not be admitted, regardless of any courses they are studying.

Students must be mindful that Naturally Good is a business event. Exhibitors are present to engage in business conversations. Please be considerate of their time and of any promotional material available.

As this is a business event for those people working in the natural or organic space, we recommend that visitors not bring anyone under the age of 15 to the show.  This is for their own safety as there is equipment in operation on the show floor that could potentially pose a hazard to children. However, if you bring children along, please ensure they are supervised by an adult throughout the duration of the show.

Tertiary students with valid student ID will be admitted. Due to OH&S, prams, strollers and trolleys (ie shopping trolleys) are strictly not permitted at the event. Under no circumstances are any children permitted into the exhibition halls during the setting up and disassembling of the show.

This is a scam and you should ignore them. Naturally Good operates under strict data privacy laws, and we do not share our visitor or any other internal data with unauthorised third parties. 

Any communication you may receive offering you to rent/buy or download our visitor or exhibitor contacts is a scam and should be deleted. We are currently exploring legal avenues to shut down these practices.

Product Directory

We’ve taken this opportunity to build Naturally Good beyond the signature event into a complete business-to-business resource package, online, 365 days a year. Naturally Good will become an unparalleled combination of live experiences, industry insights and online connections.

We’re pleased to announce the launch of an upgraded News site and a brand new Product Directory, designed to help create bespoke content for your business and to be used as an online exhibition space in this unprecedented time. 

Over the years Naturally Good has built an engaged digital audience beyond event attendees with 33,000+ e-newsletter subscribers and 66,000+ unique visitors to the Naturally Good website in the 2019 calendar year. We are thrilled to be launching a digital platform to help you generate more connections and ultimately business.

The Product Directory is a self-serviced online listing to profile your company online with 6 product spots as part of the standard 12 month subscription rate. There’s the opportunity to upgrade to unlimited product spots, place banner advertising and be featured on the homepage.

The News site presents opportunities to curate bespoke content for your business by a dedicated journalist, distributed and promoted via the Naturally Good platform and channels.

Find out more.

We are offering a 12-month subscription for the Product Directory at the introductory price of $550+GST.

You can sign up for the Product Directory via the ‘List Your Business’ button located in the top right corner of the website.

Simply fill out your details and click ‘Submit Registration’. (Don’t forget to tick the box to agree to terms and conditions to proceed).

These details are the personal details of the person who will be running the account.

Please note that the business name is unable to be changed once listing is submitted.

Click here to sign up today.

You can reset your password at the login page via the ‘Forgot your password?’ link, or click here.

To change your log in email address, please email the Naturally Good team.

As you upload images, the specs will be outlined in the boxes.

Specs for images:

  • Profile Image – W: 600px H: 600px
  • Product Images – W: 600px H: 600px
  • Banner – W: 736px H: 414px
  • Preferred file types are JPG, PNG and/or GIF.

Once you have submitted your listing and filled in the ‘Business Details’ and your ‘Banner’, you will then be directed to the ‘Products’ page. Here, a pop-up will appear, prompting you to ‘Finalise your payment’. Simply click on the link and fill out your payment details.

Once you have done this and we have received payment, your profile will be activated, and you will be able to continue filling out your profile with products.

Visa, Mastercard and American Express are accepted. A tax invoice will be issued and emailed to you by our accounts team in five working days.

Once your payment is processed and your profile is activated, you will be able to upload up to 6 products. Simply click the ‘Products’ tab located on the menu on the left hand side, and click ‘Add New Product’ in the top right corner.

As you upload a product, you will see a tick box option for ‘Featured Product’ towards the bottom of the page. Tick this box to have a product listing featured on the ‘Featured Products’ section at the bottom of your profile page.

Once products are uploaded, you’ll be able to choose up to 3 products which will appear in the ‘Related Products’ section under each product listing. Tick the box of those products you would like to be displayed for each product listing.

Yes! You can upgrade your profile to include unlimited product spots for $500+GST per year.

Plus, you can also upgrade your profile to be pinned to the top of the Directory Homepage for $450+GST per month (maximum booking of 3 months). Contact our team to find out more.

You can log in and update your profile and product listings at any time.

We have a variety of digital advertising options and can tailor a package specifically for you.

View our advertising options here.

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