The annual Naturally Good Awards is a pinnacle event in the natural and conscious products industry calendar. Not only do winners enjoy the gains of a turbo boost in brand exposure, but each year, this recognition has led to new paths of significant opportunity.
Winners (and runners-up) have gone on to strike substantial business deals and prominent connections with other industry professionals, sometimes taking them in a direction they never imagined.
2025’s Naturally Good Awards (sponsored by WellBeing and Eat Well Media) took place at Sydney’s chic waterside lounge, Bungalow 8. Competition was as fierce as ever, with the full Naturally Good community eager to see which brands would take the accolades in this landmark 10 year celebratory year.
Congratulations to Little Harvesters, winning the People’s Choice Award for their range of nourishing wholefood baby purees!
Find out more about the story behind their award-winning product range and get the inside scoop on how the experience has helped raise the bar for their business in this exclusive Q&A.
Tell us a bit about your brand story
Little Harvesters was created by parents and born out of a deeply personal mission: to create real, wholefood nutrition for little ones, starting from their very first bites. When my son, Harvey, was diagnosed with autism, before the age of three, nutrition became central to our journey. As a parent to a fussy eater with complex sensory needs, I struggled to find baby food that wasn’t just fruit-based or ultra-processed. I needed something nutrient-dense, savoury and simple. So, I created it. Today, Little Harvesters is proud to offer Australia’s first high-protein, high-fat wholefood baby puree range made with premium ingredients and no hidden fillers; just the kind of food I wanted for Harvey.
What’s the story behind your award-winning product?
Our award-winning pouches are a nourishing, savoury, ‘no-compromise’ blend of high-quality meat, organic vegetables and healthy fats. It’s a celebration of nutrient density, designed for babies during their most critical phase of growth and brain development. Unlike traditional supermarket pouches that rely heavily on fruit or grains, our product delivers a balance of protein and good fats, without added sugar, preservatives or anything artificial. We’re grateful that parents have recognised the need for a more thoughtful, functional option for baby nutrition.
What have been your top gains from Naturally Good 2025?
Naturally Good gave us instant credibility and exposure as a new brand. Winning the People’s Choice Award, in particular, was a powerful vote of confidence from the public. It helped open doors with retailers, distributors and collaborators we might not have otherwise reached. Beyond the recognition, the event created a network of like-minded founders and innovators we’ve already begun collaborating with.
How do you see your brand growing in the coming year?
Our focus this coming year is on national expansion and education. We’re aiming to scale our retail footprint, launch into pharmacies and specialty grocers, and grow our online community. We’re also working on some new products and looking at exciting new formats to meet the evolving needs of parents seeking clean, nutritious food for their children. At the same time, we’ll continue to push for broader awareness around infant nutrition, advocating for better standards in commercial baby food and empowering parents to ask for better.
What advice would you give to other up-and-coming brands hoping to enter the Naturally Good Awards in 2026?
Be crystal clear on your “why” – the passion behind your product is what will resonate most with both consumers and judges. And don’t be afraid to challenge the status quo. The market is hungry for authenticity, transparency and innovation, especially in categories like food and wellness. If your product solves a real problem and you tell your story with heart, the right people will notice. Also, show up; entering the awards isn’t just about winning, it’s about being part of a community that shares your values and wants to help you grow.
Keep up with Little Harvesters via their socials, plus find out more on this year’s worthy winners here.